I like commercials that make claims that are so ridiculous that they are designed to not be believed. Energy drinks in particular enjoy this technique. A man drinks a Vault and he suddenly has the ability to punch out sharks while clubbing lesser men to death with his erect penis.
Why is this commercial making the claim that the product it advertises can do things that even the dumbest viewer knows with a binding certainty it cannot do? I think it’s to distract us from the fact that the product doesn’t actually do anything.
5. Attractive people are all inexplicably using dating services, so your ugly ass had better get in on that action.
Is there even one among us who really believes this? People—men in particular—are so controlled by their sexual organs that many advertisers wisely choose to ignore their brains altogether. Will men who know damn well that attractive women don’t use telephone dating services suspend their disbelief long enough to cough up a credit card number? You and I both know the answer.
6. Penis Enlargement Pill ( Extenz ) is "scientifically proven" and if it didn't work then its makers could not possible afford to put commercials for it on television.
What I adore most about this commercial is its shaky attempt at logic. Rarely does a commercial attempt to employ logic—even of the shaky variety—so one has to give them a measure of credit for their attempt.
7. Without a drug called ProGene , you will be a completely unsatisfactory lover. Graphs are presented to prove this fact.
They’ve got charts! How could anyone ever possibly resist the fact-laden persuasive power of a brightly colored pie chart insisting their urgent need for a particular product?
Actually, how could anyone not resist that?
8. With AutoZone , you can restore a shitty old car that you found on the side of the road to working condition if you work on it constantly for months on end.
This commercial really touched my heart. A teenage boy finds a dilapidated car on the side of the road with a note in the window that reads “If you can fix it you can have it.” So the boy gets a job and works his butt off until he has all the parts he needs to slowly repair the car. His tenacity and resolve exemplify the American Spirit!
As does his stupidity.
He spent his summer getting parts to fix a shitty car that someone abandoned on the side of the road when he could have just saved up to buy a used car already in working condition.
So, what can we extrapolate from these commercials? I won’t force any conclusions on you, but here’s the conclusion that I’m forcing on you: human beings, especially Americans, are the most gullible assortment of rubes to ever walk this shit-covered ball of filth and bacteria that we call Earth.
Now, this may strike you as unfair and unreasonable, and I will concede that it is.
However, it also happens to be true.
Our Heroes Our heroes are not scientists or explorers. Challenge an American on the streets to name 10 scientists off the top of his head. Ask them if they know the name of even one current astronaut. Watch them fumble stupidly.
Our heroes are not artists. We might lovingly embrace a director or a singer every now and then, but usually only if they’re directing movies about exploding trucks24 or singing about how great America is and how much they like expensive things and sexual intercourse.
Our heroes are not actors and actresses. We’ve turned them into our public freakshow, putting the pressure of our intense scrutiny on them and then waiting for them to snap under the weight of our merciless judgment.
Our heroes are not everyday people like us. We’re a bunch of fat, complacent slobs. We’d be idiots to admire one another.
We pay a little bit of lip-service to firemen and police and soldiers—but at the end of the day those people have no impact on most of us (other than those cited