Imagine: How Creativity Works
that even when the original picture is taken away — the monkeys can no longer see the prototype — the prefrontal cells devoted to that picture continue to fire. They’re still holding on to that particular arrangement of dots, which is why working memory is a type of memory. (Scientists refer to this as RAM-like activity, since these brain cells are acting just like random-access memory in a computer.) This echo of activity lasts for only a little while, but it’s long enough to mix together thoughts, as seemingly unrelated ideas intersect. And so, after a few minutes of staring at different pictures of dots, the monkeys are able to sort the pictures into categories and determine which ones most resemble the prototype. “At a certain point, the monkeys just get it,” Miller says. “They suddenly realize that there are patterns here.” This new idea — it’s essentially an abstract rule for connecting the dots — is represented as a new circuit of neural activity in the prefrontal cortex. The brain cells have been literally altered by the breakthrough, changed by the creative connection.
    While the prefrontal cortex is the source of these creative ideas, it doesn’t generate these new connections by itself. Miller has discovered that instead, the prefrontal cortex works in close collaboration with other brain areas, such as the basal ganglia and dopamine reward pathway. The process goes like this: rewarding information — and the reward can be anything from a sweet treat to a poetic metaphor — gets processed by the dopamine neurons and then sent onward to the prefrontal cortex. The thought has now entered working memory. If this new information leads to any useful conclusions — if it allows the monkey to decipher the dots, or helps a poet improve a poem — then the idea survives, a persistent link between cells. A new connection that helps solve a problem has been created.
    But the process isn’t finished. That new thought is then transmitted back to its source — those pleasure-hungry dopamine cells in the midbrain — so the neurons learn from the new idea. “We call that a recursive loop,” Miller says. “It allows the system to feed on itself, so that one idea leads naturally to the next. We can then build on these connections, so that they lead to other, richer connections.” (  One of the interesting implications of Miller’s work is the importance of the primitive midbrain in the creative process. While this brain area is often disparaged — it’s seen as the primal source of rewards, not the center of epiphanies — Miller’s research demonstrates that the midbrain also plays a crucial role in helping to locate the relevant information that will help solve a problem. “The basal ganglia and these other areas are the engine behind so many higher cognitive functions,” Miller says. “They may be more primitive, but they are what grasp the pieces of the puzzle. Only then can the pieces be sent along to the prefrontal cortex, which puts the puzzle together.”) This loop of creativity illuminates the power of attention.

    When each of us focuses on something, the idea enters working memory. As a result, we’re able to slowly chisel away at our creative tasks. Perhaps it’s finally finding the perfect choreography for a dance, or figuring out how to solve the architectural problem. These unprecedented thoughts are then transmitted back down the line, so that the brain modifies its own sense of what’s important. We suddenly look at reality through a slightly different lens, as the new idea is seamlessly incorporated into our perceptions. Instead of just seeing a scattering of dots, we notice the pattern; things are starting to make sense. We have stared at the world, and the world itself has changed.
    2.
    When Milton Glaser was sixteen, he decided to draw a portrait of his mother. “I was just sitting in front of her one night and I thought it would be fun to sketch her face,” he

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