parking.
nir
Joe suggests mobsters have always backed off because they saw him
F
as a kindred spirit. “I think they respected me because I was fighting
06
the government, and I was just fighting and fighting and fighting. I
think they saw that, and they kind of liked it.”
He adds: “I guess having [Diecidue’s] jukebox in there was kind of a
protection for me from the others while he was there.”
When Joe opened Mons Venus, it actually was an upgrade from the
building’s previous tenant. The Huddle House Inn—opened by home-
town celebrity Rick Cassaris who was a running back for the Chicago
Bears—had evolved into a house of ill repute. Its horseshoe-shaped
booths were numbered and equipped with telephones. Prostitutes
would sit in a booth and Johns would dial up ones they liked. The city
was shutting it down, and the owner was desperate to sell. Joe bought
the building in 1982, ripped out the booths, and opened what would
become the world-famous Mons Venus.
With the Mons and the Tanga bringing in thousands per week, the
high-school dropout and former carnie was living large. He started
looking more like a strip-club owner, sporting a thick gold chain, pinky
ring, and a Burt Reynolds mustache. He bought a five-bedroom house
on the Hillsborough River and 26-foot luxury cruiser. There was weed,
cocaine, and all the stereotypical traps of a nightclub lifestyle. He was
caught snorting at a Tampa Bay Buccaneers game in 1983. Not long af-
ter that felony arrest, he decided to get healthy. His alcoholism was so
proof
bad his skin was yellow and his hangovers put him in bed for two weeks
at a time. He claims he gave up all his poisons at once, including booze
and cigarettes. (He later confessed that he had continued smoking pot
until he was diagnosed with lung cancer.)
Sober, his world got bigger. He and his full-time lawyer, Luke Lirot,
started a public-access show called Voice of Freedom . Although billed as a place to debate free-speech issues, Joe used it to blast opponents of
adult entertainment. He relished debating callers, exchanging insults
and cussing with abandon, confrontations that would never be allowed
on network television.
ap
Throughout the 1980s and into the 1990s, he expanded his strip-
Mar
club enterprises, opening clubs in Ybor City, Clearwater, St. Peters-
t
burg, and Homosassa and battling local governments in court. St. Pe-
Fo
tersburg Times writer Jeff Klinkenberg reported in 1991 that Joe had
gni
at least thirty-one cases pending in county, state, and federal courts.
K e
Although unsuccessful in many, he won more than $600,000 in judg-
ht
ments the following year.
16
The bulk of the damages were paid by the City of Homosassa, where
he had attempted to operate another nude club. He spent two months
in jail there for operating the club against a court order. He used the
time to get his GED diploma and study law.
Legacy of Skin
Since the end of the lap dance war, the Mons isn’t even Joe’s primary
source of income, although he says it’s a nice chunk of it. He doesn’t
plan on selling the Mons. “There’s no retirement. My life is doing this.”
The bulk of his income these days comes from real estate invest-
ments. He’s a landlord of more than a dozen homes and several com-
mercial properties, including an old Ybor City building retrofitted with
the latest green technology and a massive office building he rents to
the IRS, an irony that he relishes. He has a film-production studio and
is invested in his son’s brewery.
He sold his other strip-club properties. He got a sweet $7 million
for the former City Council Follies and two adjoining properties after
beating the Florida Department of Transportation in court in 2005.
The state had originally offered $3.4 million. It was the largest eminent-
domain settlement for an adult business property in Florida’s history.
proof
What does someone do with all that money? Joe has
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