the Tylenol tamperings, saying, “The real Tylenol hero was Jim Burke.”
Johnson & Johnson’s handling of the Tylenol crisis quickly became the primary case study that experts in the public relations industry now point to as the perfect example of how a widely publicized crisis should be handled. J&J hired public relations firms, lawyers, and advertising agencies from outside the company to help manage the situation and the media. Johnson & Johnson also had a slate of influential Board members, including powerful media executives, who were capable of influencing what was reported in the media as news.
Joan Ganz -Cooney was a member of J&J’s Board of Directors from 1978 to 2001. She was a Trustee for the Educational Broadcasting Corporation, WNET, in New York City. WNET is the flagship station of the Public Broadcasting Service and a primary provider of PBS programming. Ganz -Cooney was also on the Executive Committee of the Children’s Television Workshop from 1968 to 1990. Early in her career, she was a newspaper reporter, a publicist for NBC, and a television consultant for Carnegie Corporation.
Thomas S. Murphy sat on Johnson & Johnson’s Board of Directors from 1980 to 1998. He was the chairman of Capital Cities/ABC from 1966 to 1996 . Tom Murphy and Jim Burke were longtime friends. They both received MBAs from the Harvard Business School in 1949, and were even roommates for a time.
Burke had an even closer relationship with Murphy’s long-time business partner, Daniel Burke, the president and future CEO of Capital Cities/ABC. Daniel Burke is the younger brother of James Burke . Daniel had joined Capital Cities in 1961 as the general manager of WTEN-TV in Albany, New York. There he rose to the rank of executive vice president and director in 1967. From 1969 to 1972, he served as the president of the Capital Cities’ publishing division before being named the president and chief operating officer of Capital Cities. He continued in that position when Capital Cities acquired ABC in 1985. In 1990, Daniel took over as Capital Cities CEO. He retired four years later, and Murphy, who had maintained his position as chairman, stepped back into the CEO position. Daniel Burke has been a director at Consolidated Rail Corporation, Darden Restaurants, Inc., Morgan Stanley & Co., Inc., and Rohm and Haas Company.
The Burke family became one of the most powerful families in the media industry. While Daniel was running Capital Cities/ABC, he brought his son, Stephen, into the business. Stephen was the president of ABC Broadcasting when he joined Comcast in 1998. He is currently the president of Comcast, which acquired NBC in 2010. Stephen is a member of the Board of Directors at JP Morgan along with J&J’s current CEO, William Weldon . Daniel’s youngest son, Bill Burke, has worked for Ted Turner, the owner of Turner Broadcasting (TBS) and founder of CNN. Bill was named President of TBS in 1995, a position he retained when Time Warner acquired that company in 1996 . Bill left the company shortly before the AOL merger and went on to write Ted Turner’s biography , Call Me Ted . Daniel and James Burke were both directors of The Washington Post Corporation in the 1990s.
Tom Murphy, James Burke, Daniel Burke, and Daniel’s sons - Stephen and Bill - all received MBAs from Harvard Business School. Another notable alumnus of the Harvard Business School was Don S. Perkins, the CEO of Jewel Companies, Inc., from 1970 to 1983. Perkins received an MBA from Harvard Business School in 1971. David Collins, J&J group company chairman and chairman of McNeil Consumer Products, was also a Harvard graduate, having received his J.D. from Harvard Law School in 1959.
In 1982, Daniel Burke and Tom Murphy controlled an impressive array of news outlets, including television stations, magazines, newspapers, radio networks, and radio stations . Capital Cities owned the ABC television stations in Houston, Buffalo, Hartford, New Haven, and
Johnson & Johnson’s handling of the Tylenol crisis quickly became the primary case study that experts in the public relations industry now point to as the perfect example of how a widely publicized crisis should be handled. J&J hired public relations firms, lawyers, and advertising agencies from outside the company to help manage the situation and the media. Johnson & Johnson also had a slate of influential Board members, including powerful media executives, who were capable of influencing what was reported in the media as news.
Joan Ganz -Cooney was a member of J&J’s Board of Directors from 1978 to 2001. She was a Trustee for the Educational Broadcasting Corporation, WNET, in New York City. WNET is the flagship station of the Public Broadcasting Service and a primary provider of PBS programming. Ganz -Cooney was also on the Executive Committee of the Children’s Television Workshop from 1968 to 1990. Early in her career, she was a newspaper reporter, a publicist for NBC, and a television consultant for Carnegie Corporation.
Thomas S. Murphy sat on Johnson & Johnson’s Board of Directors from 1980 to 1998. He was the chairman of Capital Cities/ABC from 1966 to 1996 . Tom Murphy and Jim Burke were longtime friends. They both received MBAs from the Harvard Business School in 1949, and were even roommates for a time.
Burke had an even closer relationship with Murphy’s long-time business partner, Daniel Burke, the president and future CEO of Capital Cities/ABC. Daniel Burke is the younger brother of James Burke . Daniel had joined Capital Cities in 1961 as the general manager of WTEN-TV in Albany, New York. There he rose to the rank of executive vice president and director in 1967. From 1969 to 1972, he served as the president of the Capital Cities’ publishing division before being named the president and chief operating officer of Capital Cities. He continued in that position when Capital Cities acquired ABC in 1985. In 1990, Daniel took over as Capital Cities CEO. He retired four years later, and Murphy, who had maintained his position as chairman, stepped back into the CEO position. Daniel Burke has been a director at Consolidated Rail Corporation, Darden Restaurants, Inc., Morgan Stanley & Co., Inc., and Rohm and Haas Company.
The Burke family became one of the most powerful families in the media industry. While Daniel was running Capital Cities/ABC, he brought his son, Stephen, into the business. Stephen was the president of ABC Broadcasting when he joined Comcast in 1998. He is currently the president of Comcast, which acquired NBC in 2010. Stephen is a member of the Board of Directors at JP Morgan along with J&J’s current CEO, William Weldon . Daniel’s youngest son, Bill Burke, has worked for Ted Turner, the owner of Turner Broadcasting (TBS) and founder of CNN. Bill was named President of TBS in 1995, a position he retained when Time Warner acquired that company in 1996 . Bill left the company shortly before the AOL merger and went on to write Ted Turner’s biography , Call Me Ted . Daniel and James Burke were both directors of The Washington Post Corporation in the 1990s.
Tom Murphy, James Burke, Daniel Burke, and Daniel’s sons - Stephen and Bill - all received MBAs from Harvard Business School. Another notable alumnus of the Harvard Business School was Don S. Perkins, the CEO of Jewel Companies, Inc., from 1970 to 1983. Perkins received an MBA from Harvard Business School in 1971. David Collins, J&J group company chairman and chairman of McNeil Consumer Products, was also a Harvard graduate, having received his J.D. from Harvard Law School in 1959.
In 1982, Daniel Burke and Tom Murphy controlled an impressive array of news outlets, including television stations, magazines, newspapers, radio networks, and radio stations . Capital Cities owned the ABC television stations in Houston, Buffalo, Hartford, New Haven, and
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