houses, hoping that an editor would pick
some of my cartoons for a new book or the next issue of some
tabloid. And many did. I had a whole bunch of cartoons published in
all kinds of magazines, and in over a dozen different books. Some
of my cartoons were even hanging in museums for cartoon art or
modern art. I was making a name for myself as a cartoonist, just
like I had made a name for myself as a hacker a few years
earlier.
But as a freelance cartoonist, you never
know how much money you are going to make next week or next month.
Some magazines, like the New Yorker, were paying $500 for a cartoon
back then. Other papers, like the SUN supermarket tabloid with all
the crazy headlines, only paid $5.
So if a couple of editors at well-paying
magazines bought a bunch of your cartoons, you could make a lot of
money that week. But if nobody bought anything, or you just made a
sale to a paper that paid next to nothing, you'd go hungry. Being a
starving artist was not exactly a glorious lifestyle. That's why I
had to take that day job at the newspaper.
I discovered that there was a webmaster
scene online, similar to the hacking scene I used to be a part of.
A bunch of guys like me had their own websites and were trying to
figure out ways to make money online. I picked up on what they were
doing pretty quickly and surpassed them not much later, blazing my
own path into unknown territory, and learning more and more about
the ways of the web as I went along. I was now an online
entrepreneur! A guerilla marketer! An Internet ninja! A lot of the
ideas I came up with had never been done by anyone else before
me.
Suddenly my cartoon website was making
money. Not much at first, but then the next month my site earned
about $1000. Simply by being there. I wasn't even doing anything. I
had just uploaded a bunch of my old cartoons, and now people were
finding my cartoons in Google, came to my site, saw the banner ads
on my site, and I was earning money.
I literally didn't have to do anything at
all. The way my website made money was similar to a TV station.
When you watch CBS or NBC, you don't buy anything from them. But
big corporations pay TV stations a lot of money to show you ads
during the commercial breaks. Whether you actually get your ass off
the couch after seeing that commercial and going out to buy a new
car from Ford or the latest hamburger at McDonald's doesn't matter.
NBC gets money from their advertisers, simply for showing you an ad
for those products.
Online ad agencies, who manage and
distribute online advertising for their clients, call that kind of
banner a CPM ad, or Cost Per 1000 impressions. If one thousand
people visited my site and saw a CPM banner advertisement on my
website, I earned $4, or whatever the current rate was for that
particular ad campaign. My visitors didn't even have to click on
the banner ad. Just the fact that they were looking at it was
enough for me to get paid.
Then there were CPC banners, or Cost Per
Click. Those ads only paid money, if one of my visitors clicked on
the banner. And then there were CPA banners, or Cost Per Action.
Those only paid something, if one of my visitors clicked on the ad,
went to the advertiser's website, and bought something there. Then
I got a sales commission. My favorite were the CPM banners.
The next month my cartoon site earned $3000.
Without me lifting a finger! $3000 was the same amount I made as
production manager at the newspaper, being totally stressed out,
overworked, and miserable.
I decided to build a few more websites,
about embarrassing true stories, the secrets behind magic tricks,
funny video clips, weird news, celebrity gossip, optical illusions,
and a few other popular topics, using the same basic recipe for
make-money-in-your-sleep riches.
The next month my sites earned $5000. The
month after that $7000. Then $15,000. And I still wasn't doing
anything to maintain my websites on a daily basis. I just
V. J. Chambers
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