built
them and then basically forgot about them, while they took on a
life of their own.
Thanks to my hacking background and my
intimate knowledge of computers and the Internet, and my knack for
cocky self promotion, and the things I had learned about
advertising and catchy writing through my two newspaper jobs and my
scene mag, and having learned how to get publicity by provoking
people with my incendiary rants, I intuitively did everything just
right, to make my websites a success.
Back then there was no word for what I was
doing yet. But a few years later, after the Internet bubble had
burst and the dust had settled (What a horrible mixed metaphor. I
probably just made an English lit major turn in his grave.)
colleges started to teach classes on how to make money online.
Today that is called "affiliate marketing."
The funny thing is, when I started thinking
about ever new ways to make money with CPM, CPC or CPA ads, I
figured that I could make a lot more money with CPA ads, if I
posted my advertiser's links directly into search engines, instead
of on my own sites. Think about it: How many people who came to my
cartoon site were actually looking to buy a new car at that moment?
Not too many. They were just there to look at my funny
pictures.
So if I placed ads for a new car next to my
cartoons, the chances of actually making a sale were next to zero.
But when someone googles the nearest car dealership, he's obviously
thinking about buying a new car. So I placed CPA ads directly into
a bunch of search engines. The advertising companies I was working
with told me I couldn't do that. They had never seen anyone do that
before, and they felt it wasn't kosher. They felt that somehow I
was cheating the system and they told me to stop.
I had been ahead of my time again when I did
that back then. But nowadays, placing CPA ads in search engines is
the backbone of affiliate marketing. Nowadays everyone does it. Go
figure.
Ironically, a lot of hackers make money with
affiliate marketing these days. Why bother hacking into a bank or
credit card company, and risk going to prison, if you can hack into
a search engine instead, and put a bunch of your own websites at
the top of the search results, and make money with the banner ads
on your sites? That way it's perfectly legal to make millions of
dollars with your hacking skills.
Anyway, my Embarrassing Moments website
became so popular back then, that a Canadian TV production company
took notice. They were going to produce a new show about awkward
true stories, for The Learning Channel in America, and they
contacted me to ask for my permission to reenact some of the
stories on my website for their show. The show was going to have a
few regular commentators who would introduce the next clip and put
their two cents in afterwards. A little bit like the judges on
American Idol, I guess. So I coulda been the next Simon Cowell! I
coulda been somebody! But I declined. I was too shy to be on
TV.
I did give them permission to use some of
the stories on my site though and helped them get in touch with the
actual people those embarrassing true stories happened to. A few of
those awkward moments really did end up on the new TV show.
That Canadian production crew wasn't the
only media company who took notice to my sites. A Japanese
entertainment news show featured a segment about my Embarrassing
Moments site and suddenly I had hundreds of new users from Japan on
my forum, sharing their most intimate sushi-regurgitating mishaps
and sake-soaked blunders.
A lot of newspapers and news websites liked
my site about magic tricks. There was really no other site like it
at the time.
I was in the right place at the right time
and knew exactly the right thing to do to take advantage of a
unique opportunity with these websites during the early days of the
Internet. I felt like I was winning the lottery every day. It was
crazy. My sites ended up making $1000 a
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