Jumpstart Your Creativity by Shawn Doyle and Steven Rowell, Steven Rowell

collected from each individual or group. Typically these meetings are scheduled one week apart, sometimes two weeks apart. The homework assignment for all attendees is to consider all of the information received during the presentations, because they will be asked to make a recommendation based on all of the presentations at the next meeting, the Decision meeting.
Decision
    This final meeting is the opportunity for the group to reconvene, allow anyone to either present their information again, or provide new information gathered since the previous Distribution meeting. Using any one of a number of strategies for the group to decide on their final selections, the facilitator guides the group through a final decision-making round. The group then either concludes the meeting and a separate meeting to plan the execution of these decisions is held at a later date; or, the group conducts a final piece of business at the end of this Decision meeting, which is to strategize the execution plan, and then move forward from there.
    If your group is much like the groups we have worked with in the past, don’t be surprised when participants “can’t believe how productive these meetings were” and how shocked they are “this group made those types of decisions.” The positive experience from this 3D Meeting Process should obviously be leveraged to continue forward progress with your group(s).
    Feeling good about the meeting and decision-making process is great. Building momentum for more positive embrace of future meetings should naturally occur. But you may find your group still has people who need to be incentivized for engaging in creativity or creative projects, or your entire group wishes to be incentivized. Unfortunate but true. Sure it would be great if everybody just contributed because it was the right thing to do; but reality says, we will need some form of incentives for some groups. Let’s take a look at what works and why.
CREATIVITY INCENTIVES
    We could spend the next 400 pages discussing the science, art, psychology, and legal aspects of employee incentives, so why don’t you get comfortable, pour yourself a drink, pull up a blanket, and stay a while. No doubt you have more important things to do than read 400 pages, so we’ll give you the most important tips you need to know. Ready?
    As a college intern in the Disney College Program at the Walt Disney World Company, Steven worked as a front desk host at the front desk of the Grand Floridian Beach Resort. He fell in love with the hotel business and thought he had found his “perfect career.” One day his manager told him the company was offering a contest to all Cast Members (employees) at the Grand Floridian, to name one of the grand suites in the resort. The prize was something like dinner in the employee cafeteria and $100 cash. Steven read all the instructions, and he studied the theme of the hotel and theidea behind the suite. Remember, Disney is huge about theming. Over the next week or so, he did his research at the local library, studied the décor and the names of the other suites on property, and spent hours thinking about the name for this new suite.
    Two weeks later, at an employee meeting, the general manager announced the winner of the “Name the Suite” contest, “Congratulations go to Steven Rowell!” He was elated. To this day Steven can’t remember what he ate in the cafeteria and he doesn’t remember what he spent the $100 on either. The million dollar question of course is, “Why did Steven spend all that time and money to research the project?” Now think about some of the many possibilities for responses Steven could choose, “I need the $100,” “It’s a fun contest,” “I want to impress my parents and my girlfriend,” and so on. Truth be told, Steven was willing to spend so much time on the contest because he knew the name would be on that suite