Jumpstart Your Creativity by Shawn Doyle and Steven Rowell, Steven Rowell Page A
Book: Jumpstart Your Creativity by Shawn Doyle and Steven Rowell, Steven Rowell
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Authors: Shawn Doyle and Steven Rowell, Steven Rowell
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forever and it was a great legacy memory from his college internship.
True storyâand the grand suite is still named and themed exactly how Steven had designed it twenty-three years ago! Steven has told that story to whoever will listen, over and over again. The secret these companiesâthose voted âBest Company to Work Forâ or âMost Innovative Companyâ or otherwise have dominated their industriesâknow is that employees want to contribute in meaningful, lasting ways and simply be recognized for it. Believe it or not, itâs not about money or gift certificates or Employee of the Month parkingspaces. Frankly, the best companies have figured out it isnât about money at all, most of the time. Itâs about recognition.
As you think about your own organization, your own group and its culture, and what you think your people would want, consider the following list of ways to incentivize people to creatively engage at work, school, or volunteering:
⢠Announcement in the company newsletter
⢠Meet nâ Greet with the CEO
⢠Coffee and a Donut with _________________
⢠Part-time opportunity to work with the XYZ division, department, or team
⢠Lateral job transfer to a new division/department
⢠Promotion
⢠Current job changing to incorporate more of the skill area involved in the contest
⢠Lapel pin worn every day
⢠Headshot photo posted on a Celebration Wall
⢠Name listed in the credits of a movie (like Disney listing on the movie credits, the names of babies born during the production of a Disney Animated Feature)
⢠Name on a plaque forever
⢠Scholarship or giveaway named after the person
⢠Name a sandwich in the employee cafeteria after the person
⢠Winner gets to record the company phone greeting
⢠Take part in âBring Your Dog to Work Dayâ
These are creative and fun. You get the idea. Yet there is another aspect of incentivizing team members to be creative, especially when it is for contribution to a project or simply going above and beyond the call of duty in terms of creativity or engagement. Think about my buddies who were animators and artists at Walt Disney Pictures/Pixar. Or a group of customer service associates at Wegmanâs grocery store. Flight attendants on Virgin Airlines. Or nurses in a childrenâs hospital.
The leadership keys to remember when inspiring or even incentivizing team members are:
⢠Pay attention, listen, observe, and catch them in the actâbe present
⢠Respond quickly, immediately if possibleâthe worst is to receive a note card in the mail at home six weeks later with a computerized signature
⢠On the other hand, a handwritten note mailed to their home within forty-eight hours could be one of the most memorable gifts you can give
⢠Document the performance and memorialize the behaviorsâno one has ever said the boss celebrated their hard work too much
⢠Allow people take on junior leadership or point person roles as part of their career advancementâthis one is huge and commonly used in creative jobs like animation, theme parks, and hospitality/tourism careers
⢠Quality time spent with people who they admire and respect is powerfulâcoffee with the CEO is just one example
⢠Have them interact with your customers in a fun, unique way to celebrate
⢠Invite them participate in committees, task forces, training teams, or other unique opportunities
⢠Name a fun award after them
⢠Be consistent, fair, and timely in response and in treatment of all recipients
⢠Ask them what they would like to celebrate (novel, I knowâ¦seriously?)
In the next chapter, Shawn is going to share with you some of the best models you can use right away to be more creative. In fact, he will show you our incredibly powerful and helpful RD 2 Creativity Tool.
WORK IT
Reflecting upon the list of
True storyâand the grand suite is still named and themed exactly how Steven had designed it twenty-three years ago! Steven has told that story to whoever will listen, over and over again. The secret these companiesâthose voted âBest Company to Work Forâ or âMost Innovative Companyâ or otherwise have dominated their industriesâknow is that employees want to contribute in meaningful, lasting ways and simply be recognized for it. Believe it or not, itâs not about money or gift certificates or Employee of the Month parkingspaces. Frankly, the best companies have figured out it isnât about money at all, most of the time. Itâs about recognition.
As you think about your own organization, your own group and its culture, and what you think your people would want, consider the following list of ways to incentivize people to creatively engage at work, school, or volunteering:
⢠Announcement in the company newsletter
⢠Meet nâ Greet with the CEO
⢠Coffee and a Donut with _________________
⢠Part-time opportunity to work with the XYZ division, department, or team
⢠Lateral job transfer to a new division/department
⢠Promotion
⢠Current job changing to incorporate more of the skill area involved in the contest
⢠Lapel pin worn every day
⢠Headshot photo posted on a Celebration Wall
⢠Name listed in the credits of a movie (like Disney listing on the movie credits, the names of babies born during the production of a Disney Animated Feature)
⢠Name on a plaque forever
⢠Scholarship or giveaway named after the person
⢠Name a sandwich in the employee cafeteria after the person
⢠Winner gets to record the company phone greeting
⢠Take part in âBring Your Dog to Work Dayâ
These are creative and fun. You get the idea. Yet there is another aspect of incentivizing team members to be creative, especially when it is for contribution to a project or simply going above and beyond the call of duty in terms of creativity or engagement. Think about my buddies who were animators and artists at Walt Disney Pictures/Pixar. Or a group of customer service associates at Wegmanâs grocery store. Flight attendants on Virgin Airlines. Or nurses in a childrenâs hospital.
The leadership keys to remember when inspiring or even incentivizing team members are:
⢠Pay attention, listen, observe, and catch them in the actâbe present
⢠Respond quickly, immediately if possibleâthe worst is to receive a note card in the mail at home six weeks later with a computerized signature
⢠On the other hand, a handwritten note mailed to their home within forty-eight hours could be one of the most memorable gifts you can give
⢠Document the performance and memorialize the behaviorsâno one has ever said the boss celebrated their hard work too much
⢠Allow people take on junior leadership or point person roles as part of their career advancementâthis one is huge and commonly used in creative jobs like animation, theme parks, and hospitality/tourism careers
⢠Quality time spent with people who they admire and respect is powerfulâcoffee with the CEO is just one example
⢠Have them interact with your customers in a fun, unique way to celebrate
⢠Invite them participate in committees, task forces, training teams, or other unique opportunities
⢠Name a fun award after them
⢠Be consistent, fair, and timely in response and in treatment of all recipients
⢠Ask them what they would like to celebrate (novel, I knowâ¦seriously?)
In the next chapter, Shawn is going to share with you some of the best models you can use right away to be more creative. In fact, he will show you our incredibly powerful and helpful RD 2 Creativity Tool.
WORK IT
Reflecting upon the list of
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