Factfulness: Ten Reasons We're Wrong About the World – and Why Things Are Better Than You Think by Hans Rosling
Authors: Hans Rosling
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afraid of seeing. Critical thinking is always difficult, but it’s almost impossible when we are scared. There’s no room for facts when our minds are occupied by fear.
The Attention Filter
None of us has enough mental capacity to consume all the information out there. The question is, what part are we processing and how did it get selected? And what part are we ignoring? The kind of information we seem most likely to process is stories: information that sounds dramatic.
Imagine that we have a shield, or attention filter, between the world and our brain. This attention filter protects us against the noise of the world: without it, we would constantly be bombarded with so much information we would be overloaded and paralyzed. Then imagine that the attention filter has ten instinct-shaped holes in it—gap, negativity, straight line, and so on. Most information doesn’t get through, but the holes do allow through information that appeals to our dramatic instincts. So we end up paying attention to information that fits our dramatic instincts, and ignoring information that does not.
The media can’t waste time on stories that won’t pass our attention filters.
Here are a couple of headlines that won’t get past a newspaper editor, because they are unlikely to get past our own filters: “ MALARIA CONTINUES TO GRADUALLY DECLINE .” “ METEOROLOGISTS CORRECTLY PREDICTED YESTERDAY THAT THERE WOULD BE MILD WEATHER IN LONDON TODAY. ” Here are some topics that easily get through our filters: earthquakes, war, refugees, disease, fire, floods, shark attacks, terror attacks. These unusual events are more newsworthy than everyday ones. And the unusual stories we are constantly shown by the media paint pictures in our heads. If we are not extremely careful, we come to believe that the unusual is usual: that this is what the world looks like.
For the first time in world history, data exists for almost every aspect of global development. And yet, because of our dramatic instincts and the way the media must tap into them to grab our attention, we continue to have an overdramatic worldview. Of all our dramatic instincts, it seems to be the fear instinct that most strongly influences what information gets selected by news producers and presented to us consumers.
The Fear Instinct
When people are asked in polls what they are most afraid of, four answers always tend to turn up near the top: snakes, spiders, heights, and being trapped in small spaces. Then comes a long list with no surprises: public speaking, needles, airplanes, mice, strangers, dogs, crowds, blood, darkness, fire, drowning, and so on.
These fears are hardwired deep in our brains for obvious evolutionary reasons. Fears of physical harm, captivity, and poison once helped our ancestors survive. In modern times, perceptions of these dangers still trigger our fear instinct. You can spot stories about them in the news every day:
• physical harm: violence caused by people, animals, sharp objects, or forces of nature
• captivity: entrapment, loss of control, or loss of freedom
• contamination: by invisible substances that can infect or poison us
These fears are still constructive for people on Levels 1 and 2. For example, it is practical, on Levels 1 and 2, to be afraid of snakes. Sixty thousand people are killed by snakes every year. Better to jump one too many times when you see a stick. Whatever you do, don’t get bitten. There’s no hospital nearby and if there is you can’t afford it.
A Midwife’s Wish
In 1999, I traveled with a couple of Swedish students to visit a traditional midwife in a remote village in Tanzania. I wanted my medical students from Level 4 to meet a real health worker on Level 1 instead of just reading about them in books. The midwife had no formal education, and the students’ jaws dropped when she described her struggles, walking between villages to help poor women deliver babies on mud floors in complete darkness with no medical
The Attention Filter
None of us has enough mental capacity to consume all the information out there. The question is, what part are we processing and how did it get selected? And what part are we ignoring? The kind of information we seem most likely to process is stories: information that sounds dramatic.
Imagine that we have a shield, or attention filter, between the world and our brain. This attention filter protects us against the noise of the world: without it, we would constantly be bombarded with so much information we would be overloaded and paralyzed. Then imagine that the attention filter has ten instinct-shaped holes in it—gap, negativity, straight line, and so on. Most information doesn’t get through, but the holes do allow through information that appeals to our dramatic instincts. So we end up paying attention to information that fits our dramatic instincts, and ignoring information that does not.
The media can’t waste time on stories that won’t pass our attention filters.
Here are a couple of headlines that won’t get past a newspaper editor, because they are unlikely to get past our own filters: “ MALARIA CONTINUES TO GRADUALLY DECLINE .” “ METEOROLOGISTS CORRECTLY PREDICTED YESTERDAY THAT THERE WOULD BE MILD WEATHER IN LONDON TODAY. ” Here are some topics that easily get through our filters: earthquakes, war, refugees, disease, fire, floods, shark attacks, terror attacks. These unusual events are more newsworthy than everyday ones. And the unusual stories we are constantly shown by the media paint pictures in our heads. If we are not extremely careful, we come to believe that the unusual is usual: that this is what the world looks like.
For the first time in world history, data exists for almost every aspect of global development. And yet, because of our dramatic instincts and the way the media must tap into them to grab our attention, we continue to have an overdramatic worldview. Of all our dramatic instincts, it seems to be the fear instinct that most strongly influences what information gets selected by news producers and presented to us consumers.
The Fear Instinct
When people are asked in polls what they are most afraid of, four answers always tend to turn up near the top: snakes, spiders, heights, and being trapped in small spaces. Then comes a long list with no surprises: public speaking, needles, airplanes, mice, strangers, dogs, crowds, blood, darkness, fire, drowning, and so on.
These fears are hardwired deep in our brains for obvious evolutionary reasons. Fears of physical harm, captivity, and poison once helped our ancestors survive. In modern times, perceptions of these dangers still trigger our fear instinct. You can spot stories about them in the news every day:
• physical harm: violence caused by people, animals, sharp objects, or forces of nature
• captivity: entrapment, loss of control, or loss of freedom
• contamination: by invisible substances that can infect or poison us
These fears are still constructive for people on Levels 1 and 2. For example, it is practical, on Levels 1 and 2, to be afraid of snakes. Sixty thousand people are killed by snakes every year. Better to jump one too many times when you see a stick. Whatever you do, don’t get bitten. There’s no hospital nearby and if there is you can’t afford it.
A Midwife’s Wish
In 1999, I traveled with a couple of Swedish students to visit a traditional midwife in a remote village in Tanzania. I wanted my medical students from Level 4 to meet a real health worker on Level 1 instead of just reading about them in books. The midwife had no formal education, and the students’ jaws dropped when she described her struggles, walking between villages to help poor women deliver babies on mud floors in complete darkness with no medical
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