equipment and no clean water.
One of the students asked, “Do you have children of your own?” “Yes,” she said proudly, “two boys and two daughters.” “Will your daughters become midwives like you?” The old woman threw her body forward and laughed out loud. “My daughters! Working like me?! Oh no! Never! Ever! They have nice jobs. They work in front of computers in Dar es Salaam, just like they wanted to.” The midwife’s daughters had escaped Level 1.
Another student asked, “If you could choose one piece of equipment that could make your work easier, what would that be?” “I really want a flashlight,” she answered. “When I walk to a village in the dark, even when the moon is shining, it is so difficult to see the snakes.”
On Levels 3 and 4, where life is less physically demanding and people can afford to protect themselves against nature, these biological memories probably cause more harm than good. On Level 4, for sure the fears that evolved to protect us are now doing us harm. A small minority—3 percent—of the population on Level 4 suffers from a phobia so strong it hinders their daily life. For the vast majority of us not blocked by phobias, the fear instinct harms us by distorting our worldview.
The media cannot resist tapping into our fear instinct. It is such an easy way to grab our attention. In fact the biggest stories are often those that trigger more than one type of fear. Kidnappings and plane crashes, for example, each combine the fear of harm and the fear of captivity. Earthquake victims trapped under collapsed buildings are both hurt and trapped, and get more attention than regular earthquake victims. The drama is so much stronger when multiple fears are triggered.
Yet here’s the paradox: the image of a dangerous world has never been broadcast more effectively than it is now, while the world has never been less violent and more safe.
Fears that once helped keep our ancestors alive, today help keep journalists employed. It isn’t the journalists’ fault and we shouldn’t expect them to change. It isn’t driven by “media logic” among the producers so much as by “attention logic” in the heads of the consumers.
If we look at the facts behind the headlines, we can see how the fear instinct systematically distorts what we see of the world.
Natural Disasters: In Times Like These
Nepal is one of the last Asian countries left on Level 1, and in 2015 it was hit by an earthquake. The death rate is always higher when a disaster hits a country on Level 1, because of poorly constructed buildings, poor infrastructure, and poor medical facilities. Nine thousand people died.
FACT QUESTION 7
How did the number of deaths per year from natural disasters change over the last hundred years?
A: More than doubled
B: Remained about the same
C: Decreased to less than half
This number includes all fatalities from floods, earthquakes, storms, droughts, wildfires, and extreme temperatures, and also deaths during the mass displacement of people and pandemics after such events. Just 10 percent of people picked the right answer, and even in the countries that did best on this question—Finland and Norway—it was only 16 percent. (As always, the full country breakdown is in the appendix.) The chimpanzees, who don’t watch the news, got 33 percent as always! In fact, the number of deaths from acts of nature has dropped far below half. It is now just 25 percent of what it was 100 years ago. The human population increased by 5 billion people over the same period, so the drop in deaths per capita is even more amazing. It has fallen to just 6 percent of what it was 100 years ago.
The reason natural disasters kill so many fewer people today is not that nature has changed. It is that the majority of people no longer live on Level 1. Disasters hit countries on all income levels, but the harm done is very different. With more money comes better preparedness. The graph below shows the
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