Dresden Weihnachten
One thing I learned very early in my years in the advertising field is to never be surprised when the unexpected happens. But even so, I confess I was surprised to get the following memo from Human Resources one broiling Friday in the middle of August.
To: Daniel Richardson
From: Melissa Ward, Executive Senior VP
Re: Reassignment
It is imperative you contact me as soon as possible about a new position in our International Division. This is in reference to your response on your intake form.
I read the memo several times, but it still didn’t make much sense. If it was so damn “imperative” I speak with Ms. Ward, why the hell didn’t she simply call me? Or have her assistant call me? Or, considering the fact she was an executive senior vice president, have her assistant’s secretary contact me? I had been at Solloway & Kaye Advertising for almost five years, so I had no idea what “response” she was talking about. Hell, I didn’t even remember an intake form. But another thing I had learned very quickly about the corporate world was that you don’t ignore memos from executive senior vice presidents. Those people don’t leave paper trails just for the sake of killing trees.
About the time I joined Solloway & Kaye they had expanded their operations into the international arena. Joining forces with some local agencies in places like London, Paris, Berlin, Milan, and Zurich had turned out to be nothing short of a gold mine, and the decision had been made (by Jason Solloway himself, it turned out) to expand the international division even further. And to do it now . It also turned out that, five years before, on my intake form, I had checked “International Division” under the question asking what other areas of the company interested me. I had also listed “Germany” and “Czechoslovakia” as places I would be interested in working. (I had also listed France, Italy, Austria, and Australia, but that, apparently, was irrelevant.)
It might have been the dog days of August in Manhattan, with most of the advertising world out sipping martinis or Punt e Mes in the Hamptons or on Fire Island, but it turned out a significant section of Solloway & Kaye was not only in our Park Avenue offices, they had a bee up their collective ass and were ready to roll. By noon that Friday I was beginning to think I had stepped into The Twilight Zone .
Our Berlin partners, the Arnheim Group, had convinced Jason Solloway that Eastern Europe was ripe for the plucking, at least from an advertising point of view, and among the new offices that ought to be opened immediately, if not sooner, was one in Dresden, Germany. Someone had decided that Dresden being only a hop, skip, and a jump away from Prague meant it would be a great base of operations from which to launch “the Eastern Offensive” (I swear that was the term Jason Solloway used) while at the same time greatly expanding our business in the former East Germany. And since I, on a whim, had indicated on a form I didn’t even remember filling out I would like to work in either Germany or Czechoslovakia, in Mr. Solloway’s mind that meant I was the right person to head Solloway & Kaye/Arnheim Group’s new Dresden branch.
True, I’d been very successful during my time with the company, but figuring out how to sell to targeted groups of folks in the United States, where I was a native, did not necessarily translate into doing the same thing to Germans, Czechs, and Poles. (Poland was stage three of “the Eastern Offensive.”) Those objections were waved away, as was my protest that I didn’t know German and had never worked in Germany.
“But you have international work experience,” Solloway insisted, waving my intake form in my face. Teaching English at the Berlitz School in Milan the year after college apparently counted as “international work experience” since it meant I “knew how to get along with the natives.”
Maybe
One thing I learned very early in my years in the advertising field is to never be surprised when the unexpected happens. But even so, I confess I was surprised to get the following memo from Human Resources one broiling Friday in the middle of August.
To: Daniel Richardson
From: Melissa Ward, Executive Senior VP
Re: Reassignment
It is imperative you contact me as soon as possible about a new position in our International Division. This is in reference to your response on your intake form.
I read the memo several times, but it still didn’t make much sense. If it was so damn “imperative” I speak with Ms. Ward, why the hell didn’t she simply call me? Or have her assistant call me? Or, considering the fact she was an executive senior vice president, have her assistant’s secretary contact me? I had been at Solloway & Kaye Advertising for almost five years, so I had no idea what “response” she was talking about. Hell, I didn’t even remember an intake form. But another thing I had learned very quickly about the corporate world was that you don’t ignore memos from executive senior vice presidents. Those people don’t leave paper trails just for the sake of killing trees.
About the time I joined Solloway & Kaye they had expanded their operations into the international arena. Joining forces with some local agencies in places like London, Paris, Berlin, Milan, and Zurich had turned out to be nothing short of a gold mine, and the decision had been made (by Jason Solloway himself, it turned out) to expand the international division even further. And to do it now . It also turned out that, five years before, on my intake form, I had checked “International Division” under the question asking what other areas of the company interested me. I had also listed “Germany” and “Czechoslovakia” as places I would be interested in working. (I had also listed France, Italy, Austria, and Australia, but that, apparently, was irrelevant.)
It might have been the dog days of August in Manhattan, with most of the advertising world out sipping martinis or Punt e Mes in the Hamptons or on Fire Island, but it turned out a significant section of Solloway & Kaye was not only in our Park Avenue offices, they had a bee up their collective ass and were ready to roll. By noon that Friday I was beginning to think I had stepped into The Twilight Zone .
Our Berlin partners, the Arnheim Group, had convinced Jason Solloway that Eastern Europe was ripe for the plucking, at least from an advertising point of view, and among the new offices that ought to be opened immediately, if not sooner, was one in Dresden, Germany. Someone had decided that Dresden being only a hop, skip, and a jump away from Prague meant it would be a great base of operations from which to launch “the Eastern Offensive” (I swear that was the term Jason Solloway used) while at the same time greatly expanding our business in the former East Germany. And since I, on a whim, had indicated on a form I didn’t even remember filling out I would like to work in either Germany or Czechoslovakia, in Mr. Solloway’s mind that meant I was the right person to head Solloway & Kaye/Arnheim Group’s new Dresden branch.
True, I’d been very successful during my time with the company, but figuring out how to sell to targeted groups of folks in the United States, where I was a native, did not necessarily translate into doing the same thing to Germans, Czechs, and Poles. (Poland was stage three of “the Eastern Offensive.”) Those objections were waved away, as was my protest that I didn’t know German and had never worked in Germany.
“But you have international work experience,” Solloway insisted, waving my intake form in my face. Teaching English at the Berlitz School in Milan the year after college apparently counted as “international work experience” since it meant I “knew how to get along with the natives.”
Maybe
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