Saina has moved up recently with her success. It has crossed 35-40 lakhs INR. Advertisement world believes that the brand value will reach to 1 crore soon. Saina has signed up a contract with IPL cricket team Deccan Chargers as their brand ambassador. It is said that over 12 multinational companies are waiting to sign the agreement with Saina .
The ace badminton player is associated with endorsements of the following brands:
Telecom Giant Airtel
The telecom giant Airtel Telecom signed on Saina Nehwal as a brand ambassador. At this point of time, Saina’s endorsement value reached the Rs 1 crore per deal mark.
Herbalife, a Health and Nutrition Company
Saina Nehwal endorsing
Herbalife products
Saina Nehwal as the
Ambassador of Top
Ramen Noodles
Saina Nehwal has been a sponsored sportsperson for Herbalife since 2009. Global nutrition company Herbalife renewed their brand endorsement partnership with the badminton champ in 2011.
Top Ramen Noodles, a division of Nissin Foods
Top Ramen re-launched its noodles range on 22nd April, 2011, with Badminton champion Saina Nehwal as the brand ambassador. Saina embodies the spirit of the new Top Ramen range, the noodles for champions.
Fortune Cooking Oil
Saina Nehwal with Pranav
Adnani, MD & Chairman of
Adani Wilmar Ltd.
Adani Wilmar, manufacturer and distributor of edible oils launched its new variant referred to as ‘Fortune Plus’, under the flagship brand Fortune in the year 2010. Fortune Plus was targeted at young and health-conscious Indians. The brand roped in ace badminton player, Saina Nehwal to endorse the product.
The Deccan Chronicle Newspaper
Saina Nehwal was signed for endorsing the leading newspaper. She was considered the best role model to endorse the newspaper.
Saina Nehwal is also known as ‘India’s golden girl’. This is because of the endorsement value she has gained in the past few years. She is also considered as the highest earning non-cricketing athlete.
The year 2012 was referred to as a standout year for this amazing badminton player. She won India’s first Olympic medal in badminton, the Indonesia Super Series, the Denmark Open, the Swiss Open and the Thailand Open, finishing the year ranked third in the world. Experts believe that Saina can play the role of a catalyst that propels badminton towards being India’s next commercial sport. They even feel that her consistent winnings can spearhead the Indian Badminton scenario and the sport can grow around her.
Saina’s blockbuster deal with sports management firm Rhiti Sports and other nine reputed endorsement deals cemented her place as one of India’s most marketable superstars. Undoubtedly, ace shuttler Saina Nehwal is turning out to be a hot property in the celebrity endorsement market after a string of successes in the year 2010. Most notably the gold medal she secured in the concluded Commonwealth Games.
Telecom giant Airtel signed her on as a brand ambassador. This has shot Saina’s endorsement value to 1 crore INR per deal mark. According to H Manjula, Deccan Chargers Sporting Ventures Media Coordinator, Saina is really in demand and many reputed companies wish to associate with her. The Deccan Chargers Sporting Ventures handles Saina’s account.
As per a report by industry analysts, Saina charges around 50 lakh INR per endorsement. After the CWG win, the ace shuttler is now able to command 1 crore INR per deal. The higher rate is believed to be supported by Saina’s hat-trick of wins at the following events in the year 2010:
• Indian Open
• Singapore Open
• Indonesia Open Super Series
Saina agrees that her popularity has enhanced her brand equity. According to the skilled badminton player, her fees have gone up after winning the titles. She is also very happy that there is demand being created for sportspersons other than cricketers.
According to her, the Airtel commercials will be shot after she returns from the Asian Games to be held in China
The ace badminton player is associated with endorsements of the following brands:
Telecom Giant Airtel
The telecom giant Airtel Telecom signed on Saina Nehwal as a brand ambassador. At this point of time, Saina’s endorsement value reached the Rs 1 crore per deal mark.
Herbalife, a Health and Nutrition Company
Saina Nehwal endorsing
Herbalife products
Saina Nehwal as the
Ambassador of Top
Ramen Noodles
Saina Nehwal has been a sponsored sportsperson for Herbalife since 2009. Global nutrition company Herbalife renewed their brand endorsement partnership with the badminton champ in 2011.
Top Ramen Noodles, a division of Nissin Foods
Top Ramen re-launched its noodles range on 22nd April, 2011, with Badminton champion Saina Nehwal as the brand ambassador. Saina embodies the spirit of the new Top Ramen range, the noodles for champions.
Fortune Cooking Oil
Saina Nehwal with Pranav
Adnani, MD & Chairman of
Adani Wilmar Ltd.
Adani Wilmar, manufacturer and distributor of edible oils launched its new variant referred to as ‘Fortune Plus’, under the flagship brand Fortune in the year 2010. Fortune Plus was targeted at young and health-conscious Indians. The brand roped in ace badminton player, Saina Nehwal to endorse the product.
The Deccan Chronicle Newspaper
Saina Nehwal was signed for endorsing the leading newspaper. She was considered the best role model to endorse the newspaper.
Saina Nehwal is also known as ‘India’s golden girl’. This is because of the endorsement value she has gained in the past few years. She is also considered as the highest earning non-cricketing athlete.
The year 2012 was referred to as a standout year for this amazing badminton player. She won India’s first Olympic medal in badminton, the Indonesia Super Series, the Denmark Open, the Swiss Open and the Thailand Open, finishing the year ranked third in the world. Experts believe that Saina can play the role of a catalyst that propels badminton towards being India’s next commercial sport. They even feel that her consistent winnings can spearhead the Indian Badminton scenario and the sport can grow around her.
Saina’s blockbuster deal with sports management firm Rhiti Sports and other nine reputed endorsement deals cemented her place as one of India’s most marketable superstars. Undoubtedly, ace shuttler Saina Nehwal is turning out to be a hot property in the celebrity endorsement market after a string of successes in the year 2010. Most notably the gold medal she secured in the concluded Commonwealth Games.
Telecom giant Airtel signed her on as a brand ambassador. This has shot Saina’s endorsement value to 1 crore INR per deal mark. According to H Manjula, Deccan Chargers Sporting Ventures Media Coordinator, Saina is really in demand and many reputed companies wish to associate with her. The Deccan Chargers Sporting Ventures handles Saina’s account.
As per a report by industry analysts, Saina charges around 50 lakh INR per endorsement. After the CWG win, the ace shuttler is now able to command 1 crore INR per deal. The higher rate is believed to be supported by Saina’s hat-trick of wins at the following events in the year 2010:
• Indian Open
• Singapore Open
• Indonesia Open Super Series
Saina agrees that her popularity has enhanced her brand equity. According to the skilled badminton player, her fees have gone up after winning the titles. She is also very happy that there is demand being created for sportspersons other than cricketers.
According to her, the Airtel commercials will be shot after she returns from the Asian Games to be held in China
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