show up and he has been put on suspensionâ¦. We cannot fold to Abe Vigodaâitâs that simple.â
Happy Days was going along well and Eisner tried to emphasize the positive about the new spinoff, Laverne & Shirley . Penny Marshall and Cindy Williams were getting a good grip on their characters. âThe one problem we haveâand Iâve had calls from Cindyâs agentâis that sheâs very unhappy that Penny has all the jokes and all the scenes and all the relatives and that sheâs sitting there as the straight man and itâs the Penny Marshall show,â Eisner said. This had been a scenario that Williams had feared from the start, since Garry MarshallâPennyâs brotherâwas producing the show. At the time, Eisner noted, Williams was in the hospital suffering from pneumoniaâan illness that may have been âemotionally causedâ in part because she was so upset after filming the first episode. Eisner said he would try to get Marshall to beef up Williamsâs role. It was a dispute he could not settle.
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BY THE TIME Eisner recorded that memo in the summer of 1976, his relationship with Silverman had started to deteriorate. Eisner knew that Silverman would get all the credit for turning ABC around and he knew that he wasnât going to advance as long as Silverman was in place. Networkpresident Fred Pierce, who had been trying to make these two strong personalities complement each other for the previous year, found that he couldnât keep Eisner happy. âFred [Silverman] was a pretty tough taskmaster and would call at all hours,â Pierce says. âAt that point Eisner had begun to say, âI think Iâve had enough.ââ
âOnce in a while Michael wanted to get home earlier, wanted not to go over the same thing eight times,â Carsey remembers. âMichael had a style that was very efficient, brisk, and energetic. Fred [Silverman] was more obsessive about time spent at work, the detailsâevery aspect of every show. Michael was always the first to want to say, âFred, itâs all going to be here tomorrow morning. I have a wife and kids at home.ââ Once, she remembers, Eisner abruptly stood during a meeting and declared, âFred, I canât do this anymore. I have to go.â
In a similar vein, Eisnerâs assistant, Lee Wedemeyer, recalls: âFred needed no sleep, so he would call people at two in the morning because he was up and he was working.â When Silverman wanted Eisner to linger at the office, she remembers, Eisner said, âIâm going home or Iâm going to have a divorce.â
Silverman doesnât remember any friction with Eisner. âWe agreed about almost everything,â he says. âIf we were wrong, we were really wrong together. We put a show on the air called Mr. T and Tina with Pat Moritaâit was a really bad show. We both went in thinking it was going to be terrific. At least we were wrong together. I canât think of something he wanted to do that I said no to.â
Carsey says Eisner wasnât just annoyed by Silvermanâs compulsive attention to detail. He also felt that Pierce never appreciated his successes. âPierce never appreciated any of us,â she says. âPierce operated out of a fatal flaw in his thinking. He believed it was all luck.â
Feeling harassed and undervalued, Eisner was ready to move on. And there was more. He was being courted by David Geffen, who was then briefly vice-chairman of the Warner studio, to run Warnerâs television division. At the time Geffen was close to Marlo Thomas, Dillerâs childhood friend. According to Geffen, Thomas let Diller know that Geffen was courting his old rival. Diller moved aggressively to hire Eisner to head television at Paramount.
Geffen and Diller were longtime friends but deeply competitive. âBarry didnât want Michael [but] he couldnât stand
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