âdonât leave home without it,â his phone was ringing. It was Pepoon.
âTone, old chum,â he said, âI think we have them now.â With not too subtle threats from Pepoonâs lawyers, OâRourke found himself within the week holding a check for $75,000 for âconsultation fees.â Right then, OâRourke knew that he would never again have trouble finding and holding a job, no matter what a classic fuck-up he was.
Neither Pepoon nor OâRourke would be unemployed for long. Soon Pepoon bought the long vacant Northern Dispensary building at the corner of Waverly & Waverly in the Village and set up Northern Dispensary Associates, which specialized in ad campaigns, and many of his old accounts came over. Then luck took over in the form of Harris Landsdown, Pepoonâs classmate from Harvard, who was running for the Republican nomination for Senator in California.
Landsdown was in trouble. He was terrible on the stump and all he had was money. But Cranston, the Democrat incumbent, was thought unbeatable, so there were few who wanted the Republican nomination. In any election, Landsdown thought, there was always that chance of winning. And he wanted that chance. There was only one thing between Landsdown and the nominationâCharlton Heston, who was also looking for the Republican endorsement.
Landsdown turned to Winthrop Pepoon for some media advice. Pepoon wasnât quite sure what should be done. He called in OâRourke. After being introduced and told the situation OâRourke was blunt. âI donât work for Republicans,â he said. âSorry.â
âFor Christsakes, Tone,â said Pepoon, âHarris here isnât a bad guy. Look at Heston. Heâs a lackey for the goddamn NRA.â
âOkay,â conceded OâRourke. âIâll help you this time, but only against Heston. Iâm for Cranston in the general election.â
âThatâs fine,â said Landsdown. âI can live with that.â
âBut you have to do what I say,â said OâRourke. âOkay?â
âIâm in,â said Harris Landsdown. Winthrop Pepoon began to feel uncomfortable.
OâRourke sent a researcher to find pictures of Charlton Heston in Planet of the Apes . When the researcher returned, OâRourke flipped through them, selected one, and went to the typewriter. He typed less than thirty seconds before pulling the paper out of the machine and showing it to Landsdown. In it was Charlton Heston in a G-string, his back to the camera. He handed the paper to Landsdown. It read: âIsnât it time we put Charlton Heston behind us? Vote Landsdown on primary day.â
Landsdown started laughing. âWhat do you want me to do with this?â
âI want you to put this up on a billboard on Sunset Boulevard, as big as possible. You wonât have to worry about Chuck Heston any more,â assured OâRourke.
âI canât do that,â said Landsdown.
âYou canât beat this guy one-on-one. Heâs got the recognition factor, heâs smooth, a professional actor, for Christsakes. Heâll kill you. You have to shame these guys. You canât believe the egos on them. This will work.â
âWhat do you think, Winthrop?â asked Landsdown.
âLetâs face it, Harris. Itâs worth a try. Youâll be spending your money for nothing if this guy builds up momentum.â
Harris Landsdown did as he was told and Charlton Heston decided that he had to go to Australia for the summer to make a made-for-TV movie. OâRourke had literally laughed him out of the country. Harris Landsdown won the nomination for the U.S. Senate and was beaten by Alan Cranston in the general election. And Northern Dispensary Associates got a reputation.
âI killed Moses,â bragged OâRourke.
As the word spread about OâRourkeâs campaign, other politicians came looking to
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