Me, Inc. by Mr. Gene Simmons

weren’t born that way.
    They had to earn it.
    They worked for it.
    They had to make up their own rules.
    They had to sell themselves first, before their product.
    They had to educate themselves. School was over, and self-education began when they left school.
    And they were willing to work harder than you to get there.
    Do you have what it takes?
    Will you let anyone or anything stop you from where you want to go?
    Have you ever said something like “I just want enough to have a comfortable life”?
    If you have, this is not the book for you. And you may not be an entrepreneur.
    Unless you have incredible luck and win the lottery, you will not obtain riches with an “I just want enough to be comfortable” mind-set. Even if you do win the lottery, you will probably not know what to do with the money, and will soon be back where you started from, just like many lottery winners. They won big fortunes, and in a short time went bankrupt. Some got divorced, left their families, and even committed suicide. Google it if you don’t believe me.
    You have to have the guts and the will to do what our military urges: BE ALL THAT YOU CAN BE.
    Go Big. Or Go Home.
    You will notice, as you are reading this book, that I repeat things. A lot. As if I’m losing my memory in my old age.
    Good.
    It’s intentional.
    You and I and everyone else have the attention span of gnats. And that means that saying or doing anything once simply doesn’t work. Never has. Never will.
    Saying or doing anything should be like the chorus of the hit song. Before the song is through, you will have heard the chorus (the memorable part of the song) over and over again.
    The repetition will make you remember the song and hum it to yourself long after the song is over.
    â€œIf at first you don’t succeed (and you won’t , believe me), try, try again.”
    That one is correct.
    Even if you do succeed, try, try again.
    Keep at it.
    Do it over and over again.
    Keep improving what you’re doing.
    Always.
    THE ART OF MORE: PRINCIPLE #1
    SELF-CONFIDENCE IS YOUR GREATEST BUSINESS PARTNER
    The prime building block for popularity can be boiled down to one trait: self-confidence. It is neither genetic, inherent, nor for sale. But it is learnable and 100 percent essential to success. And the first step, even before you do your own due diligence (as you should), is to have an enormous, almost delusional sense of self-confidence.
    LET ME REPEAT THAT: AN ENORMOUS, ALMOST DELUSIONAL SENSE OF SELF-CONFIDENCE .
    You must learn to be able to stand in front of strangers, who couldn’t care less about you, and convince them that what you have to offer is something they need and cannot do without. What you are offering is the greatest thing you could possibly have access to. What you are offering them is YOU!

13
    You—The Me, Inc. Business Model
    â€œAnybody who can afford a box of business cards can afford a website. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as Amazon.com has done with books.”
    NATHAN MYHRVOLD
    inventor, entrepreneur, and former chief technology officer for Microsoft
    â€œMaking money is art and working is art and good business is the best art.”
    ANDY WARHOL
    pop-art innovator, visual artist, author, publisher, and filmmaker
    W hat is your definition of “success”?
    This book is about MONEY. It’s called Me, Inc. because my attitude is this: better it’s MY MONEY than anyone else’s.
    There’s a very old platitude that goes “the love of money is the root of all evil.” The person who came up with that statement was, in my view, severely misguided, and missing a large—perhaps the largest—source of crime in the world. The implication is that money, by its nature in having