for hardworking folk, went the message, socialism could do better—and happier.
The masses even got to pop a cork on occasion. Scant years after the paroxysms of the first Five-Year Plan, Stalin turned his thoughts to reviving Russia’s fledgling, pre-revolutionary champagne industry, centered by the Black Sea near the Crimea. Sovetskoye Shampanskoye became a frothy emblem of Stalin’s directive, in his words “an important sign … of the good life.” Garbo’s Ninotchka may have cooed about only knowing bubbly from newsreels. But by the thirties’ end Soviet fizzy, mass-produced in pressurized reservoir vats, would be embraced by the Soviet common man. It could even be found on tap in stores.
Alongside abundance and prosperity, the third pillar of Stalin’s new cultural edifice was
kulturnost’
(culturedness). Hence, Soviet citizens—many of them formerly illiterate—were exhorted to civilize themselves. From table manners to tangos, from perfume to Pushkin, from tasseled lampshades to
Swan Lake
, the activities and mores reviled by the earlier Bolsheviks as bourgeois contamination were embraced as part of the new
Homo sovieticus
. If a member of the
nomenklatura
(Communist political elite) showed up at a meeting in his trophy silk pajamas and carrying a chocolate bar, it just went to show that socialism was doing swell. The teetotaler Vyacheslav Molotov, the Soviet premier, took tango lessons. His imperious wife, Polina Zhemchuzhina, delivered perfume to the masses in her role as chairman of the cosmetics trust. The food supply commissariat established and codified a Soviet cuisine canon.
Russia’s annus horribilus of 1937, which closed with the carnival-esque December election festivities, was launched with a lavish New Year’s Day
yolka
(fir tree) party for kids at the Kremlin. The tubby comedian Mikhail Garkavi played Ded Moroz (Grandfather Frost), the Russian answer to Santa. Banned by the Bolsheviks for ten years as religious obscurantism, New Year’s fetes—and fir trees—had just returned from the political cold with the Great Leader’s approval, at the initiative of one Pavel Postyshev. This man whom Soviet children could thank for their new winter gaiety was also one of the chief engineers of the Ukrainian famine; he himself would be shot a year later. Still wearing his long, flowing Ded Moroz robe and white beard, Garkavi appeared later that New Year’s Day at a Stakhanovite ball attended by Stalin. “All are strictly cautioned to leave their sadness outside,” joshed a placard inside the ballroom. Garkavi popped a cork of Sovetskoye Shampanskoye. The tradition is still going strong to this day, even if the brand is being eclipsed by Dom Perignon.
When Mom was five and Yulia was four they moved to Moscow. It was 1939. The country was celebrating Stalin’s sixtieth birthday, and Naum his promotion—to the “Capital of the New World,” to Headquarters.
Mom still had her bouts of
toska
, but life did get a bit better in Moscow. A little jollier, you could say.
For one thing, Moscow wasn’t dark. Their ninth-floor apartment boasted an airy panorama of shingled old city roofs from the window. It was still a communal apartment, to be shared with shrill, dumpling-like Dora and her henpecked husband. But it had new plywood furniture, and it had gas—gas!—in place of their Leningrad
burzhuika
(bourgeois) coal-burning stove, which always ran out of fuel by morning, leaving a veil of frost on the walls.
Best of all was the building itself. Constructed the year before in the fashionable Stalinist Empire style—a bulky mash-up of deco and neoclassical—it resembled an organ, or perhaps musical staves, its vertical lines zooming up from an imposing ground-floor loggia. The musical reference was not accidental. Neither were the extra-thick walls (such a boon in this era of eavesdropping). The house was created as a co-op for the Union of Soviet Composers, with a small quota of apartments
The masses even got to pop a cork on occasion. Scant years after the paroxysms of the first Five-Year Plan, Stalin turned his thoughts to reviving Russia’s fledgling, pre-revolutionary champagne industry, centered by the Black Sea near the Crimea. Sovetskoye Shampanskoye became a frothy emblem of Stalin’s directive, in his words “an important sign … of the good life.” Garbo’s Ninotchka may have cooed about only knowing bubbly from newsreels. But by the thirties’ end Soviet fizzy, mass-produced in pressurized reservoir vats, would be embraced by the Soviet common man. It could even be found on tap in stores.
Alongside abundance and prosperity, the third pillar of Stalin’s new cultural edifice was
kulturnost’
(culturedness). Hence, Soviet citizens—many of them formerly illiterate—were exhorted to civilize themselves. From table manners to tangos, from perfume to Pushkin, from tasseled lampshades to
Swan Lake
, the activities and mores reviled by the earlier Bolsheviks as bourgeois contamination were embraced as part of the new
Homo sovieticus
. If a member of the
nomenklatura
(Communist political elite) showed up at a meeting in his trophy silk pajamas and carrying a chocolate bar, it just went to show that socialism was doing swell. The teetotaler Vyacheslav Molotov, the Soviet premier, took tango lessons. His imperious wife, Polina Zhemchuzhina, delivered perfume to the masses in her role as chairman of the cosmetics trust. The food supply commissariat established and codified a Soviet cuisine canon.
Russia’s annus horribilus of 1937, which closed with the carnival-esque December election festivities, was launched with a lavish New Year’s Day
yolka
(fir tree) party for kids at the Kremlin. The tubby comedian Mikhail Garkavi played Ded Moroz (Grandfather Frost), the Russian answer to Santa. Banned by the Bolsheviks for ten years as religious obscurantism, New Year’s fetes—and fir trees—had just returned from the political cold with the Great Leader’s approval, at the initiative of one Pavel Postyshev. This man whom Soviet children could thank for their new winter gaiety was also one of the chief engineers of the Ukrainian famine; he himself would be shot a year later. Still wearing his long, flowing Ded Moroz robe and white beard, Garkavi appeared later that New Year’s Day at a Stakhanovite ball attended by Stalin. “All are strictly cautioned to leave their sadness outside,” joshed a placard inside the ballroom. Garkavi popped a cork of Sovetskoye Shampanskoye. The tradition is still going strong to this day, even if the brand is being eclipsed by Dom Perignon.
When Mom was five and Yulia was four they moved to Moscow. It was 1939. The country was celebrating Stalin’s sixtieth birthday, and Naum his promotion—to the “Capital of the New World,” to Headquarters.
Mom still had her bouts of
toska
, but life did get a bit better in Moscow. A little jollier, you could say.
For one thing, Moscow wasn’t dark. Their ninth-floor apartment boasted an airy panorama of shingled old city roofs from the window. It was still a communal apartment, to be shared with shrill, dumpling-like Dora and her henpecked husband. But it had new plywood furniture, and it had gas—gas!—in place of their Leningrad
burzhuika
(bourgeois) coal-burning stove, which always ran out of fuel by morning, leaving a veil of frost on the walls.
Best of all was the building itself. Constructed the year before in the fashionable Stalinist Empire style—a bulky mash-up of deco and neoclassical—it resembled an organ, or perhaps musical staves, its vertical lines zooming up from an imposing ground-floor loggia. The musical reference was not accidental. Neither were the extra-thick walls (such a boon in this era of eavesdropping). The house was created as a co-op for the Union of Soviet Composers, with a small quota of apartments
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