Winston. But if you want to get a better sense of how to separate your emotions from your purchasing behaviors, sheâs definitely your expert.
Winston, whom you met earlier, is also the director of mindfulness education at the Mindfulness Awareness Research Center at UCLA. In the late â90s, you could have found her in a forest in Burma, where she lived for a year as a Buddhist nun. More recently, you might have seen her wandering the aisles of a major home goods store in Los Angeles, where she was teaching students about âgreed management.â
The students could walk around, pick up items, read the boxes, and take in all the joyful colors of the store. What they
couldnât
do was buy anything. Instead, she wanted them to simply take note of the desire they felt for items and how the mind reacts when it doesnât get what it wants.
The urge to possess an appealing object starts off strong. âItâs coming into youâitâs grabbing you by the throat. We think that in order to get rid of that âI have to have itâ feeling, we have to buy that object,â she says. Too often, people donât ever get the chance to see what happens if they notice the feeling without acting on it. They usually buy the item to make the uncomfortable feeling go away.
But as her students learned, an interesting thing happens if they pay attention to the urge. It may grow worse for a while. Then it fades. Winston calls this
urge surfing.
âThe concept is used in mindfulness-based treatment with people with addictionsâMindfulness-Based Relapse Preventionâbut itâs also relevant for people without addictions,â she says. âWhen the urge comes, you feel it, you bring your self-awareness to the experience of having this urge, and you notice it like a wave. It has a crest and it passes through us.â
When she says to âbring your self-awareness,â sheâs merely advising you to be mindful. You need to be aware of whatâs happening in your mind and the effect itâs having. Youâre not kicking yourself for wanting another pair of dress shoes. Youâre not building a logical argument against the purchase (âI canât afford a new lawn mower!â). Youâre not guilting yourself. Youâre simply observing the desire without judgment and watching what it does, like a bird you notice on a tree limb. Eventually, that bird will fly away on its own; you donât have to exhaust yourself chasing it away.
âBecause itâs hard to tolerate the uncomfortable feeling, whatever it is, we go straight to the behavior that numbs it out or the behavior that we think is going to satisfy the need. In a way, weâre so often on automatic pilot,â she explains. âWhen weâre at the bakery, we see a cookie, we reach in our pocket, we pay, and that cookieâs gone and suddenly we wake up from that trance, right?â
But that âautopilotâ action doesnât really make our wants go away. âWe find out it never really works,â she says. âWeâre always hungry for the next thing, the next object. Bringing mindfulness into your daily life can intercept this automatic pilot and can really be helpful when youâre dealing with cravings, whether itâs for food or âstuff.ââ The following are important observations that apply to your weight, your mood, and your home.
You are seldom going to be completely at ease. Frequently, youâll be tired, frustrated, worried, sad, bored, or unfocused to some degree. You will almost always have some type of itch that a snack or a purchase could relieve for a moment.
The things you buy will never provide you lasting contentment. Thatâs because a new sensation of discomfort will come along soon enough.
You will never have
everything
you want. There will always be something new that you would like to have. Even if you look around and feel satisfied
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