because of quotas,â to that of a CEO who says, âYou are here because you are the best. Period.â We should not tolerate any degradation in one basic value that drives Silicon Valley meritocracyâdespite Jacksonâs criticism of it as âan oozing ideology that needs to be addressed.â 13
âWe only hire based on merit, period. And right now our company is 64 percent minority,â Rodgers reports dismissivelyâletting the oxymoron â64 percent minorityâ speak for itself. Heâs also proud of standing up to Jackson and not cowering in fear from the deliberately charged words âminorityâ or âprejudiceâ that Jackson wields to slice his opponents. âEvery other CEO just crawls under his desk and waits for it to go away,â says Rodgers of the typical corporate reaction when Jesse comes to town to spout off about racism.
Rather than take Rodgers up on his challenge to meet for an open debate, Jacksonâs camp replied: âWe can now officially describe Cypress Semiconductor as a white-supremacist hate group.â 14 All we can say about that is that when we visited T.J. on Champion Court, we didnât see any crosses burning outside Cypressâs headquarters.
Rodgerâs in-your-face defense of his moral ground and living a life that simply honors the truth hasnât been without consequences. âThese are my lawsuits,â Rodgers says pointing to the opposite wall covered with over a dozen black-and-white documents. âI always frame them.â And he refuses to settle or be blackmailed into compromising his principlesâno matter how drawn-out or expensive the ordeal.
Does he ever end up spending more to fight than to give in to the demands of his extortionists? âIt happens all the time,â Rodgers says matter-of-factly. âThe idea that that decision is a decision about return on investment is bullshit. . . . Theyâre calling you a scumbag and a crook, right? So how much money do you have to save to acknowledge that? Then of course itâs âwithout admitting guiltâ? Bullshit. You gave them a check.â
The criticism doesnât seem to faze him much. Not that Rodgers is an unfeeling automatonâin fact, he is an intensely emotional man. But he has a remarkable ability to take a step back from the initial gut reaction to view the situation, and himself, in an objective context. Fortune called him up a few years ago for a piece it was running on the worldâs toughest boss. âTwo or three years before, they had issued Americaâs toughest bosses and two of the people that I remember on the list were Jack Welch and Andy Grove,â recollects Rodgers. âThey were basically good guys who ran great companies that were tough. . . . So I figured it would be the same thing.â
What it turned out to beâwith Rodgersâs face on the cover in extreme close-up, seeming to glower at the readerâwas what Rodgers calls a âhit piece on nasty prick bosses . . . and I got real pissed off,â he remembers at first. âThen I read it again and the quotes were right, and then I forgot about it. . . . I have this little byline thatâs in my head: â Fortune magazineâyesterdayâs news tomorrow.â Itâs like who gives a shit about Fortune magazine? Who cares?â
Silicon Always Tells the Truth
Business philosophy is one thingâand Rodgers is one hell of a philosopher. But remember, Francisco dâAnconia was a double major in philosophy and physics. And Rodgers is every bit the master of the physics of the business about which he philosophizes so brilliantly.
Listening to T.J. talk about silicon chips, itâs easy to be dumbfounded by the breadth and depth of his knowledge. Like a kindly college professor tutoring a couple of school kids, he whipped out a pen and a manila file folder, then illustrated for us the underlying physics of
Paul Griffin
Grace Livingston Hill
Kate Ross
Melissa Shirley
Nath Jones
Terry Bolryder
Jonathan P. Brazee
William W. Johnstone
Charles Bukowski, Edited with an introduction by David Calonne
Franklin W. Dixon