writing for hire, doing several Westerns under a house name.
Then he wrote The Cain Collage . In this book he introduced the character of Matt Matthews, an Indiana Jones type. On the day the planes hit the World Trade Center towers, Dawson saw the curtain pulled back to reveal evil, the dark forces of the world, and “good versus evil” was the theme of his book. The Cain Collage became a runaway bestseller, and he followed it with The Mizraim Montage, using the same character and the same good-versus-evil theme.
Dawson looked at the book again. His name was above the title, and above that, in shining blue foil, was a legend: NEW YORK TIMES BESTSELLING AUTHOR . He had to admit, that had a good sound to it.
And now he was on a promotional tour, not the 5 A.M . local TV show in places like Mobile, St. Louis, and Dallas, but ten thousand miles from home.
He could hear the same repetitive questions coming at him, but this time with an Aussie accent:
“What was the motivation behind the series?”
“How many books do you see yourself writing for the character in this series?”
“Are you excited for it to be a movie?”
The funny part about doing these interviews was that the interviewer had hardly ever read the book. The producers of the show would glance at the press release notes, then formulate questions for the host to ask, squeezing them into a two-minute segment.
Sometimes that canned procedure would have ludicrous results.
“I got the idea from an exhibit I saw in the American Museum of Natural History in New York,” Dawson would say.
“So, where did you get the idea for this story?” the interviewer would ask, not having listened to what Dawson had just said.
Non-writers probably thought that such things as book signings and publicity tours were the glamorous side of the business. Authors knew that such events were arduous and disagreeable, but it was the nature of the business and absolutely necessary to do these interviews to allow people to know the book is out. Having sold over 1 million copies of each of the previous books internationally gave Dawson Rask the luxury of not having to worry about supporting himself. This also allowed him to dedicate his time to the ancient texts, symbolism, and mystical mysteries that his readers so appreciated.
Dawson considered himself a student of the ancient wisdom. He loved to interview the philosophic minds of today’s generation, at least those that he felt would be the ones most remembered. From astrologers to atheists, metaphysicians to quantum physicists, there was not a concept or discipline that he didn’t like to imagine.
He particularly loved the research that inspired him to create the character of Matt Matthews, who blogged his findings on his websites and created a buzz in the Internet world. Matt was a reflection of Dawson—not who he was, but who he would like to be.
And like his character, Dawson was what others would call “a cool dude.” He was personal friends with “Oprah people,” from athletes, to show-business personalities, to the ultra-wealthy, to sitting and former Presidents. His tweets had 8 million followers and counting, and he could start a frenzy with a single released thought.
Dawson was once fined by the City of New York for asking his fans to drop off cans of soup for a local shelter at a City Hall town meeting that was attempting to shut the shelter down. There were fifteen hundred cans dropped off within the hour—forty-five hundred in less than two hours.
The event put a strain on the New York City Police Department, blocking pedestrian and car traffic for over three hours. He had hoped, by his suggestion, to generate local awareness of the situation, but it became national, appearing on every broadcast and cable network news show that day. Dawson knew his popularity, and respected it. His goal was to use his popularity, and his gift for writing, to educate as well as to entertain.
In contrast, Dawson’s
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