Business English para Dummies by Varios autores

challenge to put all your energies into finding new customers just now. But accept the fact that there are phases in which merely generating one order is extremely difficult, while it is much easier at other times. Practice keeping your staying power and do not waver in your commitment.
    The wrong customer?
    Despite using qualified address material, you may acquire a prospect who doesn’t actually match your target groups. The customer may be from an industry that you are not able to serve or there may be suppliers who fulfill his requirements better. If this turns out to be true , of course there is no point in pressing on .
    However, you should think about how to avoid such situations in the future. For example:
    • Ask even more detailed questions about the company and their line of business.
    • Inform yourself in depth about the products and solutions the prospect employs at present.
    • Think about whether your products really make good sense for the potential customer or whether the size of his company allows for making a capital investment of that magnitude.
    Palabras para recordar
    refusal: negative response, rejection, non-acceptance, no, thumbs down, negation
    to induce one: to provoke, prompt, inspire, or motivate one
    to re-evaluate: to re-examine, to re-assess, to have another look at
    to take into consideration: to take into account, to bear in mind, to remember
    influential: powerful, important, high-ranking, leading
    authority: expert, specialist, professional
    to submit: to present, to put forward, to proffer, to hand in
    to be aware of something: to be conscious of, informed of, or familiar with something
    to draw up: to compose, to formulate, to write out, to put down on paper
    to tailor to: to adapt, modify, or adjust to
    to clearly come into play: to unmistakeably stand out, show up, or catch the eye
    appropriate: right, proper, fitting, apt, opportune
    issue: question, subject, matter, topic
    beforehand: earlier, in advance, ahead of time, already
    doubts: misgivings, qualms, worries, uncertainties, fears, suspicions
    concerns: apprehensions, trepidations, worries
    removed: eliminated, taken away, done away with, eradicated
    of one’s own accord: of one’s own free, will, voluntarily, freely
    to not materialise: to not occur, happen, come about, or come to pass
    to be worthwhile: to be sensible, advisable, worth the effort, or useful
    to provide: to present, to offer, to yield, to impart
    final: definitive, definite, absolute, irrevocable
    committed: dedicated, loyal, devoted, very involved
    in favour of: for, in support of, on behalf of, pro
    to convince one to do otherwise: to persuade or influence one to reconsider
    to make another attempt: to try again, to make a new effort
    prerequisite: circumstance, situation, condition
    effort: attempt, endeavour, try
    similar: comparable, alike, much the same, related
    to let one day pass by: to allow 24 hours to elapse or go by
    to get over something: to think no more of or come around from something
    to deal with something: to cope with, take care of, handle, or manage something
    to regard: to consider, to think of, to deem, to look upon, to view
    to come about: to happen, to occur, to crop up, to take place
    challenge: test, trial
    merely: just, only, simply, nothing more than
    staying power: endurance, stamina, fortitude, patience
    to not waver: to not falter, to not hesitate, to not become unsteady
    to match: to fill into, to go with, to belong to
    to turn out to be true: to happen to be correct, to end up being accurate
    to press on: to continue to pursue, to broach the subject again, to push on
    to avoid: to keep away from, to steer
    line of business: area of trade, field of commerce
    in depth: thoroughly, extensively, comprehensive, in detail
    to employ: to work with, to use, to make use of, utilise
    to make good sense: to be a good idea, practical, or useful
    of that magnitude: of that scale, degree, or size

    Achieving success in a difficult