releasing of a television commercial that will coincide with the debut of the new car, a mock-up of which is now sitting in Belsky’s showroom completely covered by a tarp. There is a cable coming down from the ceiling attached to the tarp. It looks like P.T. Belsky will be there to press a button and raise the tarp just as the commercial shows the real car is being driven into his showroom on ‘premiere’ night.
From what the newscasts show, the hour is rapidly approaching, and quite a crowd is outside his dealership, looking at the draped mock-up of the car, and waiting for the commercial to be shown on a group of large television screens that were installed for the onlookers.
Nick calls from Volcano Productions. “Hi Mister Sharp, I just wanted to make sure you received that fifteen-thousand-dollar check sent out for the star’s appearance.”
“ Yes Nick, it arrived this afternoon. I guess you got paid for your company’s work too?”
“ Oh yeah. We never release the finished product until we receive the last payment for the assignment. I guess you know that tonight’s the night. They’re airing the commercial on all the major channels in this market, at five minutes to eight this evening. Those spots will also show on the large screens that the client has at his dealership.”
“ Yes Nick, I know. As soon as the spot has aired there’ll be some sort of fanfare, and Mister Belsky will push a button that lifts up the tarp that’s covering up the mock-up car, that will be pulled away and replaced by the real thing as your star drives it into the showroom.
“ I hope he doesn’t mind, Mister Sharp, but we had to make some slight changes to the beginning of the shooting script allow for some technical problems. The rest went along just as planned, including the slight difficulty we had while shooting some establishing shots outside at the dealership.”
While we’re on the phone, the first hour of prime time shows is finishing up, and at exactly seven fifty-five I see that Hal’s commercial is starting to roll. The entire screen fills up with text informing the viewing public that what they’re going to see is something they’ve never seen before.
“ Nick, the commercial is going to start in a couple of seconds, so why don’t you hang on the phone for the two minutes while it runs and let me watch it. I’m sure you’ll want to view it too, to see the crowd reaction at the dealership.”
I put the phone down on the table, sit back, and get ready to watch real creativity at work. I hope the kid sees this.
As planned, the commercial starts out with an announcer’s voice-over that hawks the advantages of the new car, while the screen shows the first model slowly moving down the production line towards the last station, where it will be polished and driven out to the parking lot.
We hear how wonderful the car is, how great the mileage is, and a lot of other propaganda about safety, handling, reliability, yada yada. A worker gets in the car and drives from the last production point towards a large open door.
The next thing we see is a view from outside as he drives through the car factory’s parking lot. We see the rear of the car as it starts to drive away. Strangely, the car seems to be tilting over on the driver’s side. We are told that the car has been turned over to its spokesperson and she will be driving all the way to Beverly Hills. We see the female spokesperson’s long hair waving in the wind as she rides away, and while some romantic music is being softly played in the background, we hear her sexy voice telling us how wonderful it is to be in this car.
Next shot is under some classical romance musical theme and we see the car off in the distance, heading toward us. It must be several miles away, but as it starts to get closer, we can see more clearly that it still does lean over, as if the tires on the driver’s side of the car have been partially deflated, and the passenger side
From what the newscasts show, the hour is rapidly approaching, and quite a crowd is outside his dealership, looking at the draped mock-up of the car, and waiting for the commercial to be shown on a group of large television screens that were installed for the onlookers.
Nick calls from Volcano Productions. “Hi Mister Sharp, I just wanted to make sure you received that fifteen-thousand-dollar check sent out for the star’s appearance.”
“ Yes Nick, it arrived this afternoon. I guess you got paid for your company’s work too?”
“ Oh yeah. We never release the finished product until we receive the last payment for the assignment. I guess you know that tonight’s the night. They’re airing the commercial on all the major channels in this market, at five minutes to eight this evening. Those spots will also show on the large screens that the client has at his dealership.”
“ Yes Nick, I know. As soon as the spot has aired there’ll be some sort of fanfare, and Mister Belsky will push a button that lifts up the tarp that’s covering up the mock-up car, that will be pulled away and replaced by the real thing as your star drives it into the showroom.
“ I hope he doesn’t mind, Mister Sharp, but we had to make some slight changes to the beginning of the shooting script allow for some technical problems. The rest went along just as planned, including the slight difficulty we had while shooting some establishing shots outside at the dealership.”
While we’re on the phone, the first hour of prime time shows is finishing up, and at exactly seven fifty-five I see that Hal’s commercial is starting to roll. The entire screen fills up with text informing the viewing public that what they’re going to see is something they’ve never seen before.
“ Nick, the commercial is going to start in a couple of seconds, so why don’t you hang on the phone for the two minutes while it runs and let me watch it. I’m sure you’ll want to view it too, to see the crowd reaction at the dealership.”
I put the phone down on the table, sit back, and get ready to watch real creativity at work. I hope the kid sees this.
As planned, the commercial starts out with an announcer’s voice-over that hawks the advantages of the new car, while the screen shows the first model slowly moving down the production line towards the last station, where it will be polished and driven out to the parking lot.
We hear how wonderful the car is, how great the mileage is, and a lot of other propaganda about safety, handling, reliability, yada yada. A worker gets in the car and drives from the last production point towards a large open door.
The next thing we see is a view from outside as he drives through the car factory’s parking lot. We see the rear of the car as it starts to drive away. Strangely, the car seems to be tilting over on the driver’s side. We are told that the car has been turned over to its spokesperson and she will be driving all the way to Beverly Hills. We see the female spokesperson’s long hair waving in the wind as she rides away, and while some romantic music is being softly played in the background, we hear her sexy voice telling us how wonderful it is to be in this car.
Next shot is under some classical romance musical theme and we see the car off in the distance, heading toward us. It must be several miles away, but as it starts to get closer, we can see more clearly that it still does lean over, as if the tires on the driver’s side of the car have been partially deflated, and the passenger side
Similar Books
