The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job by David Lindahl, Jonathan Rozek Page B
Authors: David Lindahl, Jonathan Rozek
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it’s a good way of delivering content before you ask
for money.
31. Free Audio
Similar to a free PDF, a free audio interview or presentation is an excel ent way to hook
people in the good sense of the word. They can hear your voice and decide if they like
the content you deliver. It could be as short as 10 minutes or a ful -blown hour-long
interview.
32. Consultation
This is more of an advanced tool for when you have trained consultants on your staff. I
(Dave) offer free consultations in my real estate investing business because many
prospects aren’t sure if they’re cut out to be investors. By offering them a free 30-minute
consultation, they get to ask their questions of one of my staff and they’l get customized
answers.
Does it cost me good money to hire and train those staff members? Yes. Do some of
the prospects end up concluding that real estate investing is indeed not for them? Yes.
But it’s a good way to give before you get, as we discussed before. Besides, it often
helps people who are stuck at the stage of my situation’s different —during the
consultation they get a chance to explain their situation and we determine if it is in fact
compatible with real estate investing.
33. Lunch or Dinner Seminar
This is another advanced technique for when you have an established product or
service. What you do is send invitations either to prospects on your list, or to new names
you get through advertising, or both. They get to attend a free lunch or dinner where you
describe the product or service and take questions. If the event is constructed property it
can work real y wel to give people a chance to get to know you before they buy.
34. One-Day Seminar
This is the same as Number 33 above, but it is often held on a Saturday. It’s usual y a
good practice to charge people around $99 to attend and then you can either keep that
money for al the value you’l deliver, or you can refund it when they show up. If you’ve
gone to the effort to reserve a room and set up a day-long event, you don’t want people
to sign up for free and then have no hesitation to cancel on you at the last minute or
simply become a no-show. The $99 returnable deposit helps to prevent that situation.
35. Consultation (Paid Version)
After you launch a product or service you should consider establishing an hourly rate for
consultations. Some people not only are convinced that their situation is different from
everyone else’s but they have no time or inclination to go through a home-study course
or live event. They simply want to hire you.
They can turn into great clients if you’re wil ing to do this one-on-one work. I suggest
that at some price you might want to be wil ing. One fel ow I know charges $10,000 per
hour for consultations. You may not start out at that number but it does have a nice round
quality to it; wouldn’t you agree?
I recommend that you get paid up front. If you’re starting in the business and have not
built a reputation, then one way to land more of these consultations is to say, “I know we
haven’t worked together before and you may wonder if you’l get your money’s worth
during our cal . It’s my practice to offer a ful refund at the end of this first cal if for some
reason it was different from what you expected.” You’l find that almost no one wil ask for
a refund.
By the way, the refund concept only applies to the first cal because we can assume if
they hire you for a second cal then they are happy customers.
36. Boot Camp
They’re also cal ed live events, success events, summits, and many other creative
names. I could write an entire book on this topic because I’ve conducted so many of
them, but suffice it to say that boot camps can be extremely effective for both your
students and your revenues.
I’ve already described how students get the chance to hear directly from you for
multiple days and get every one of their questions answered. If
for money.
31. Free Audio
Similar to a free PDF, a free audio interview or presentation is an excel ent way to hook
people in the good sense of the word. They can hear your voice and decide if they like
the content you deliver. It could be as short as 10 minutes or a ful -blown hour-long
interview.
32. Consultation
This is more of an advanced tool for when you have trained consultants on your staff. I
(Dave) offer free consultations in my real estate investing business because many
prospects aren’t sure if they’re cut out to be investors. By offering them a free 30-minute
consultation, they get to ask their questions of one of my staff and they’l get customized
answers.
Does it cost me good money to hire and train those staff members? Yes. Do some of
the prospects end up concluding that real estate investing is indeed not for them? Yes.
But it’s a good way to give before you get, as we discussed before. Besides, it often
helps people who are stuck at the stage of my situation’s different —during the
consultation they get a chance to explain their situation and we determine if it is in fact
compatible with real estate investing.
33. Lunch or Dinner Seminar
This is another advanced technique for when you have an established product or
service. What you do is send invitations either to prospects on your list, or to new names
you get through advertising, or both. They get to attend a free lunch or dinner where you
describe the product or service and take questions. If the event is constructed property it
can work real y wel to give people a chance to get to know you before they buy.
34. One-Day Seminar
This is the same as Number 33 above, but it is often held on a Saturday. It’s usual y a
good practice to charge people around $99 to attend and then you can either keep that
money for al the value you’l deliver, or you can refund it when they show up. If you’ve
gone to the effort to reserve a room and set up a day-long event, you don’t want people
to sign up for free and then have no hesitation to cancel on you at the last minute or
simply become a no-show. The $99 returnable deposit helps to prevent that situation.
35. Consultation (Paid Version)
After you launch a product or service you should consider establishing an hourly rate for
consultations. Some people not only are convinced that their situation is different from
everyone else’s but they have no time or inclination to go through a home-study course
or live event. They simply want to hire you.
They can turn into great clients if you’re wil ing to do this one-on-one work. I suggest
that at some price you might want to be wil ing. One fel ow I know charges $10,000 per
hour for consultations. You may not start out at that number but it does have a nice round
quality to it; wouldn’t you agree?
I recommend that you get paid up front. If you’re starting in the business and have not
built a reputation, then one way to land more of these consultations is to say, “I know we
haven’t worked together before and you may wonder if you’l get your money’s worth
during our cal . It’s my practice to offer a ful refund at the end of this first cal if for some
reason it was different from what you expected.” You’l find that almost no one wil ask for
a refund.
By the way, the refund concept only applies to the first cal because we can assume if
they hire you for a second cal then they are happy customers.
36. Boot Camp
They’re also cal ed live events, success events, summits, and many other creative
names. I could write an entire book on this topic because I’ve conducted so many of
them, but suffice it to say that boot camps can be extremely effective for both your
students and your revenues.
I’ve already described how students get the chance to hear directly from you for
multiple days and get every one of their questions answered. If
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