tell them a Scottish folktale about faeries in love. Only Iâd omit the end where one of them dies. Then Iâd leave and let them make eyes at each other.â
âThank you, Shea. Thank you very, very much.â The man looked rosy cheeked. And happy. He sat back and clasped his hands over his stomach, as though heâd just eaten two Thanksgiving meals at one sitting.
âHow do you know so much about whisky?â The woman sounded exactly like she looked: tight, pinched, judicious.
Shea kept up her breezy air and shrugged. âDrinking. Talking with scads of people. Remembering everything they say and coming to my own conclusions. And Iâm told I have one of the finest noses in the business.â She tapped the side of it and winked. âOn that, I wouldnât disagree.â
The man and woman shared an indecipherable look, the woman gave him the tiniest of nods, and then the man rose from his chair and extended his hand. âShea, my name is Pierce Whitten, founder and CEO of Right Hemisphere Media. This is Linda Watson, my director of branding and marketing.â
Shea shook their hands but couldnât say what their grips were like because sheâd gone numb all over. âNice to meet you?â She was fully aware that it had come out as a question.
âWe have something weâd like to discuss with you,â Linda said, also standing and setting a heavy briefcase on the tabletop as she did so.
âMy company owns many media outlets under the Right Hemisphere umbrella. TV stations, magazines, websites, a film production company, just to name a few. We are here because we think youâd be an incredible asset to our company. We would like to work with you.â
Sheaâs mouth gaped open. âMe? Why? How? Doing what?â
âIâve done my homework,â Pierce said. âIâve seen your interviews on TV specials, read pretty much every article ever written about you. Iâve been in here before and loved what youâve done here, and now that Iâve met you, heard you speak, I think you have incredible spirit. It will translate so well to consumers.â
Shea couldnât get her arms to move. All she could do was blink. âSorry?â
âYouâre bigger than this one bar in New York City,â Linda said. âBigger than a few obscure liquor specials on the History Channel. Youâre a brand and you donât even know it.â
âA . . . a
brand
?â Shea stammered. âYou mean like those gaudy brass buckles on designer bags?â
Pierce smiled.
âThe Right Hemisphere target market right now is the intelligent, successful, worldly American male. He wants to spend a lot of money and have a great time when heâs not working his ass off.â
âSounds like most of the people who come in here,â she replied.
âExactly.â Linda unzipped her briefcase. âYou give them what they want in the Amber Lounge. We want to make you bigger than that.â
Shea finally managed to move a limb, and it was to bring one hand up and rub her temple. âIâm confused. How do you propose this?â
Pierce and Linda exchanged yet another look. âWell, thatâs what we want to discuss with you. We have some initial ideas, but we wanted to first make you aware of our interest, and then hopefully schedule a more formal sit-down, a brainstorm, if you will. We want to open a dialogue with you.â
âWhat are these initial ideas?â
âWellâLinda, jump in here if I forget anythingâwe were thinking of having you create a formal rating system for whiskey, like Robert Parkerâs name on wines.â When Shea wrinkled her nose automatically at that, he pressed on. âOkay, then. A regular column in one of our magazines or websites. Franchising the Amber to other first-tier cities. Scheduled appearances at big-name food festivals, or on cooking
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