products found their way into mainstream consciousness through network marketing. If they just sat on a grocery or health food store shelf, no one would buy them because people needed to be educated about products before making a purchase. Network marketing is perfect for this, and itâs the perfect distribution model for the new economy.
Think about the millions of jobs we know will be eliminated by advances in technology, and the millions more that will require the people who have them to radically retrain themselves in order to keep them. For example, a detective used to get trained by working a beat as a patrol officer, but soon theyâre going to have to be experts in biotechnology and DNA. In another case, the promotion for a simple pack-and-pick warehouse job may go to the people who can lift and stack 400-pound boxes quicker, which they do because theyâre more proficient with the powered exoskeleton suit theyâre wearing. A large number of these people are likely to seek out business opportunitiesâand the benefits that network marketing provides will appeal to many.
Now think of the millions more layoffs that will occur because of governments having to face reality and make hard choices to move toward balanced budgets. Some countries will actually go bankrupt; others will slash pensions and entitlements to the bone. Millions of people will recognize that they cannot trust their futures or retirement to government, and many of them will also see network marketing as a vehicle to proactively protect their future.
Itâs conceivable that 40 or 50 million new people will become network marketing distributors in the period from 2013 to 2017, as all this economic upheaval is taking place. It took almost 60 years for network marketing to reach $100 billion in sales. The second $100 billion will likely be reached in only 10 or 15 years. And that $200 billion could easily double to $400 billion in five to seven years after that. For the most part these are not new salesâthey are coming out of existing channels, mainly retail.
The Next Dot-Com Bubble
The next dot-com bubble wonât really be a bubble, but the logical migration of a huge swath of purchasing from the retail environment to the online world. We can (hopefully) assume that this time around, companies and investors will not lose sight of the necessity of delivering a quality product at a fair price that also allows for a profit.
The thing most often overlooked about e-commerce today is the beginning. Not the yeas-ago beginning, but the real beginning, meaning the one thatâs starting right now.
The statistics you read about online commerce may seem mind-boggling, and they grow substantially every season, but you have to keep in mind that we are still at the very, very earliest of stages of online purchasing right now. Those huge sales figures you see reported today are miniscule in comparison to what they will be 5 and 10 years from now.
This massive migration to online buying will cause two very different demands on entrepreneurs .
First, of course, will be the necessity of brick and mortar retailers to remain relevant and create a reason for people to still come to them. Stores and malls wonât go away, but they will have to do a lot of things differently. Itâs possible no one has done this better thus far than Tesco (or demonstrated a better use of QR codes). In Korea they faced the challenge of competing with other supermarket chains with more stores in better locations. Their solution: virtual stores in places like subway stations.
They have set up displays that looked just like their actual stores, except they are simply large photos on banners. Shoppers use their smartphones to scan the QR code on the picture of the item they want, select a quantity, and add it to their virtual cart. Once they finish shopping, they complete the order, and itâs delivered shortly after they get home. (You can see a great
Think about the millions of jobs we know will be eliminated by advances in technology, and the millions more that will require the people who have them to radically retrain themselves in order to keep them. For example, a detective used to get trained by working a beat as a patrol officer, but soon theyâre going to have to be experts in biotechnology and DNA. In another case, the promotion for a simple pack-and-pick warehouse job may go to the people who can lift and stack 400-pound boxes quicker, which they do because theyâre more proficient with the powered exoskeleton suit theyâre wearing. A large number of these people are likely to seek out business opportunitiesâand the benefits that network marketing provides will appeal to many.
Now think of the millions more layoffs that will occur because of governments having to face reality and make hard choices to move toward balanced budgets. Some countries will actually go bankrupt; others will slash pensions and entitlements to the bone. Millions of people will recognize that they cannot trust their futures or retirement to government, and many of them will also see network marketing as a vehicle to proactively protect their future.
Itâs conceivable that 40 or 50 million new people will become network marketing distributors in the period from 2013 to 2017, as all this economic upheaval is taking place. It took almost 60 years for network marketing to reach $100 billion in sales. The second $100 billion will likely be reached in only 10 or 15 years. And that $200 billion could easily double to $400 billion in five to seven years after that. For the most part these are not new salesâthey are coming out of existing channels, mainly retail.
The Next Dot-Com Bubble
The next dot-com bubble wonât really be a bubble, but the logical migration of a huge swath of purchasing from the retail environment to the online world. We can (hopefully) assume that this time around, companies and investors will not lose sight of the necessity of delivering a quality product at a fair price that also allows for a profit.
The thing most often overlooked about e-commerce today is the beginning. Not the yeas-ago beginning, but the real beginning, meaning the one thatâs starting right now.
The statistics you read about online commerce may seem mind-boggling, and they grow substantially every season, but you have to keep in mind that we are still at the very, very earliest of stages of online purchasing right now. Those huge sales figures you see reported today are miniscule in comparison to what they will be 5 and 10 years from now.
This massive migration to online buying will cause two very different demands on entrepreneurs .
First, of course, will be the necessity of brick and mortar retailers to remain relevant and create a reason for people to still come to them. Stores and malls wonât go away, but they will have to do a lot of things differently. Itâs possible no one has done this better thus far than Tesco (or demonstrated a better use of QR codes). In Korea they faced the challenge of competing with other supermarket chains with more stores in better locations. Their solution: virtual stores in places like subway stations.
They have set up displays that looked just like their actual stores, except they are simply large photos on banners. Shoppers use their smartphones to scan the QR code on the picture of the item they want, select a quantity, and add it to their virtual cart. Once they finish shopping, they complete the order, and itâs delivered shortly after they get home. (You can see a great
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