understand the world and instead propose that we collect it.
[1]
Though that changed, as is indicated in a memo from Stryker to his staff in 1942, when the new morale needs of World War II made the poor too downbeat a subject. “ We must have at once: pictures of men, women and children who appear as if they really believed in the U.S. Get people with a little spirit. Too many in our file now paint the U.S. as an old person’s home and that just about everybody is too old to work and too malnourished to care much what happens… We particularly need young men and women who work in our factories… Housewives in their kitchen or in their yard picking flowers. More contented-looking old couples…”.
The Heroism of Vision
----
Nobody ever discovered ugliness through photographs. But many, through photographs, have discovered beauty. Except for those situations in which the camera is used to document, or to mark social rites, what moves people to take photographs is finding something beautiful. (The name under which Fox Talbot patented the photograph in 1841 was the calotype: from kalos, beautiful.) Nobody exclaims, “Isn’t that ugly! I must take a photograph of it.” Even if someone did say that, all it would mean is: “I find that ugly thing…beautiful.”
It is common for those who have glimpsed something beautiful to express regret at not having been able to photograph it. So successful has been the camera’s role in beautifying the world that photographs, rather than the world, have become the standard of the beautiful. House-proud hosts may well pull out photographs of the place to show visitors how really splendid it is. We learn to see ourselves photographically: to regard oneself as attractive is, precisely, to judge that one would look good in a photograph. Photographs create the beautiful and—over generations of picture-taking—use it up. Certain glories of nature, for example, have been all but abandoned to the indefatigable attentions of amateur camera buffs. The image-surfeited are likely to find sunsets corny; they now look, alas, too much like photographs.
Many people are anxious when they’re about to be photographed: not because they fear, as primitives do, being violated but because they fear the camera’s disapproval. People want the idealized image: a photograph of themselves looking their best. They feel rebuked when the camera doesn’t return an image of themselves as more attractive than they really are. But few are lucky enough to be “photogenic”—that is, to look better in photographs (even when not made up or flattered by the lighting) than in real life. That photographs are often praised for their candor, their honesty, indicates that most photographs, of course, are not candid. A decade after Fox Talbot’s negative-positive process had begun replacing the daguerreotype (the first practicable photographic process) in the mid-1840s, a German photographer invented the first technique for retouching the negative. His two versions of the same portrait—one retouched, the other not—astounded crowds at the Exposition Universelle held in Paris in 1855 (the second world fair, and the first with a photography exhibit). The news that the camera could lie made getting photographed much more popular.
The consequences of lying have to be more central for photography than they ever can be for painting, because the flat, usually rectangular images which are photographs make a claim to be true that paintings can never make. A fake painting (one whose attribution is false) falsifies the history of art. A fake photograph (one which has been retouched or tampered with, or whose caption is false) falsifies reality. The history of photography could be recapitulated as the struggle between two different imperatives: beautification, which comes from the fine arts, and truth-telling, which is measured not only by a notion of value-free truth, a legacy from the sciences, but by a moralized
[1]
Though that changed, as is indicated in a memo from Stryker to his staff in 1942, when the new morale needs of World War II made the poor too downbeat a subject. “ We must have at once: pictures of men, women and children who appear as if they really believed in the U.S. Get people with a little spirit. Too many in our file now paint the U.S. as an old person’s home and that just about everybody is too old to work and too malnourished to care much what happens… We particularly need young men and women who work in our factories… Housewives in their kitchen or in their yard picking flowers. More contented-looking old couples…”.
The Heroism of Vision
----
Nobody ever discovered ugliness through photographs. But many, through photographs, have discovered beauty. Except for those situations in which the camera is used to document, or to mark social rites, what moves people to take photographs is finding something beautiful. (The name under which Fox Talbot patented the photograph in 1841 was the calotype: from kalos, beautiful.) Nobody exclaims, “Isn’t that ugly! I must take a photograph of it.” Even if someone did say that, all it would mean is: “I find that ugly thing…beautiful.”
It is common for those who have glimpsed something beautiful to express regret at not having been able to photograph it. So successful has been the camera’s role in beautifying the world that photographs, rather than the world, have become the standard of the beautiful. House-proud hosts may well pull out photographs of the place to show visitors how really splendid it is. We learn to see ourselves photographically: to regard oneself as attractive is, precisely, to judge that one would look good in a photograph. Photographs create the beautiful and—over generations of picture-taking—use it up. Certain glories of nature, for example, have been all but abandoned to the indefatigable attentions of amateur camera buffs. The image-surfeited are likely to find sunsets corny; they now look, alas, too much like photographs.
Many people are anxious when they’re about to be photographed: not because they fear, as primitives do, being violated but because they fear the camera’s disapproval. People want the idealized image: a photograph of themselves looking their best. They feel rebuked when the camera doesn’t return an image of themselves as more attractive than they really are. But few are lucky enough to be “photogenic”—that is, to look better in photographs (even when not made up or flattered by the lighting) than in real life. That photographs are often praised for their candor, their honesty, indicates that most photographs, of course, are not candid. A decade after Fox Talbot’s negative-positive process had begun replacing the daguerreotype (the first practicable photographic process) in the mid-1840s, a German photographer invented the first technique for retouching the negative. His two versions of the same portrait—one retouched, the other not—astounded crowds at the Exposition Universelle held in Paris in 1855 (the second world fair, and the first with a photography exhibit). The news that the camera could lie made getting photographed much more popular.
The consequences of lying have to be more central for photography than they ever can be for painting, because the flat, usually rectangular images which are photographs make a claim to be true that paintings can never make. A fake painting (one whose attribution is false) falsifies the history of art. A fake photograph (one which has been retouched or tampered with, or whose caption is false) falsifies reality. The history of photography could be recapitulated as the struggle between two different imperatives: beautification, which comes from the fine arts, and truth-telling, which is measured not only by a notion of value-free truth, a legacy from the sciences, but by a moralized
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