Mind Hacks™: Tips & Tools for Using Your Brain
pattern of fixations over 8 seconds when looking at a face (Matt’s, in this case) 4
    End Notes
    Gibson, J. J. (1979). The Ecological Approach to Visual
     Perception . Boston: Houghton Mifflin.
Heatmap image produced by Eyetools Inc. as part of the Poynter
     Institute’s Eyetrack III project ( http://www.poynterextra.org/eyetrack2004/ ).
Scanpath produced using BeGaze software from eye movements recorded
     with the iView X Hi-Speed system, courtesy of SensoMotoric Instruments GmBH.
Photo of Matt by Dorian Mcfarland. Many thanks to Lizzie Crundall
     for creating this scanpath image.
    See Also
    Eye tracking and visual attention demos and movies from the University of Southern
     California ( http://ilab.usc.edu/bu ).
    Map Your Blind Spot
    Find out how big your visual blind spot is and how your brain fills the hole
     so you don’t notice it.
    Coating the back of each eye are photoreceptors that catch light and convert it to nerve
     impulses to send to the brain. This surface, the retina , isn’t evenly
     spread with receptors — they’re densest at the center and sparse in peripheral vision [ See the Limits of Your Vision ] .
     There’s also a patch that is completely devoid of receptors; light that falls here isn’t
     converted into nerve signals at all, leaving a blind spot in your field of view — or actually
     two blind spots, one for each eye.
    In Action
    First, here’s how to notice your blind spot (later we’ll draw a map to see how big it
     is). Close your left eye and look straight at the cross in Figure 2-6 . Now hold the book flat about 10 inches from your
     face and slowly move it towards you. At about 6 inches, the black circle on the right of
     the cross will disappear, and where it was will just appear grey, the same color as the
     page around it.
    Figure 2-6. A typical blind spot pattern
    You may need to move the book back and forth a little. Try to notice when the
     black circle reappears as you increase the distance, then move the book closer again to
     hide the circle totally. It’s important you keep your right eye fixed on the cross, as the
     blind spot is at a fixed position from the center of vision and you need to keep it still
     to find it.
    Now that you’ve found your blind spot, use Jeffrey Oristaglio and Paul Grobstein’s
     Java applet at the web site Serendip ( http://serendip.brynmawr.edu/bb/blindspot ; Java) to plot its size.
    The applet shows a cross and circle, so, as before, close your left eye, fix your gaze
     on the cross, and move your head so that the circle disappears in your blind spot. Then
     click the Start button (at the bottom of the applet) and move your cursor around within
     the blind spot. While it’s in there, you won’t be able to see it, but when you can (only
     just), click, and a dot will appear. Do this a few times, moving the cursor in different
     directions starting from the circle each time.
    Again, be careful not to move your head, and keep focused on the cross. You’ll end up
     with a pattern like Figure 2-7 . The area inside
     the ring of dots is your blind spot.
    ----
    Here’s a fun way of playing with your blind spot. In a room of people, close one eye
     and focus on your index finger. Pick a victim and adjust where your finger is until your
     blind spot makes his head disappear and the background takes its place. Not very
     profitable, but fun, and not as obvious as making as if to crush his head between your
     thumb and index finger.
    — T.S.
    ----
    How It Works
    The blind spot for each eye corresponds to a patch on the retina that is empty of
     photoreceptors. With no photoreceptors, there’s nothing to detect light and turn it into
     information for use by the visual system, hence the blind spot.
    Each receptor cell is connected to the brain via a series of cells that aggregate the
     signal before reporting it to the brain by an information-carrying fiber called an axon (see The Neuron ). Bizarrely, the part of the
     photoreceptor responsible

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