How to Deliver a Great TED Talk: Presentation Secrets of the World's Best Speakers (How to Give a TED Talk) by Akash Karia Page B
Authors: Akash Karia
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on the same team, working towards the same goal:
“I’m not here to argue or discuss anything that we differ about, because it’s time for us to submerge our differences and realize that it is best for us to first see that we have the same problem, a common problem, a problem that will make you catch hell whether you’re a Baptist, or a Methodist, or a Muslim, or a nationalist. Whether you’re educated or illiterate, whether you live on the boulevard or in the alley, you’re going to catch hell just like I am. We’re all in the same boat...”
When giving your speech or presentation, make sure you unite people towards a common goal. Let everyone know that you’re working towards the same goal.
UNITE PEOPLE BY FOCUSING ON A COMMON ENEMY
Nothing unites people more than fighting a common enemy. In his “Ballot or Bullet” speech, Malcolm X unites his audience members (mostly a group of African Americans) by pointing out the common enemy. He says:
“We’re all in the same boat and we all are going to catch the same hell from the same man. He just happens to be a white man. All of us have suffered here, in this country, political oppression at the hands of the white man, economic exploitation at the hands of the white man, and social degradation at the hands of the white man.”
Malcolm X then details who this enemy is and how he oppresses and exploits African Americans. This gets the entire crowd worked up to fight together against the common enemy. It builds a strong emotional connection with the audience by tapping into their primal instincts for self-defense.
In your speeches and presentations, look to see if you can unite your audience members by focusing on a common enemy.
For example, in a business presentation, your common enemy might be your competitor. The common enemy could be high costs. Any common enemy, along with a common goal, will win you your audience’s support.
HIGLIGHT THE PROBLEM AND BUILD THEIR PAIN
Before you offer a solution, build up people’s pain. Highlight all the pain that people are experiencing before you offer a solution. The more pain your audience feels, the more enthusiastic they will be about the solution.
In his speech, before offering his “solution,” Malcolm X highlights the problem that the people in his audience are experiencing ( Note: “The Man” refers to the white man who oppresses blacks):
“And because these Negroes, who have been mislead, misguided, are breaking their necks to take their money and spend it with The Man, The Man is becoming richer and richer, and you’re becoming poorer and poorer. And then what happens? The community in which you live becomes a slum. It becomes a ghetto. The conditions become run down.”
Highlighting the problem and building up people’s pain makes them desperate to find your solution.
In your speeches and presentations, always highlight the problem first (and then build on the pain) before you offer a solution.
BUILD THE “WE-CONNECTION”
In his speech, Malcolm X lets his audience members know that he is one of them. He is a part of their community. He lets them know that he is facing the same problems and challenges that they are. He does this by using the “We-Connection”:
“So we’re trapped, trapped, double-trapped, triple-trapped. Anywhere we go we find that we’re trapped.”
The We-Connection lets your audience members know that you are a part of their group. It lets them know that you are on their side because you are facing the same challenges that they are.
If you want to gain your audience’s trust and support, then in your next presentation or speech build the We-Connection.
IN A NUTSHELL
Build an emotional connection with your audience by:
Addressing the elephant in the room
Uniting people towards a common goal
Uniting people by focusing on a common enemy
Highlighting the problem and building their pain
Building the we-connection
CHAPTER SEVENTEEN
Use Compelling Visuals
Visuals can be
“I’m not here to argue or discuss anything that we differ about, because it’s time for us to submerge our differences and realize that it is best for us to first see that we have the same problem, a common problem, a problem that will make you catch hell whether you’re a Baptist, or a Methodist, or a Muslim, or a nationalist. Whether you’re educated or illiterate, whether you live on the boulevard or in the alley, you’re going to catch hell just like I am. We’re all in the same boat...”
When giving your speech or presentation, make sure you unite people towards a common goal. Let everyone know that you’re working towards the same goal.
UNITE PEOPLE BY FOCUSING ON A COMMON ENEMY
Nothing unites people more than fighting a common enemy. In his “Ballot or Bullet” speech, Malcolm X unites his audience members (mostly a group of African Americans) by pointing out the common enemy. He says:
“We’re all in the same boat and we all are going to catch the same hell from the same man. He just happens to be a white man. All of us have suffered here, in this country, political oppression at the hands of the white man, economic exploitation at the hands of the white man, and social degradation at the hands of the white man.”
Malcolm X then details who this enemy is and how he oppresses and exploits African Americans. This gets the entire crowd worked up to fight together against the common enemy. It builds a strong emotional connection with the audience by tapping into their primal instincts for self-defense.
In your speeches and presentations, look to see if you can unite your audience members by focusing on a common enemy.
For example, in a business presentation, your common enemy might be your competitor. The common enemy could be high costs. Any common enemy, along with a common goal, will win you your audience’s support.
HIGLIGHT THE PROBLEM AND BUILD THEIR PAIN
Before you offer a solution, build up people’s pain. Highlight all the pain that people are experiencing before you offer a solution. The more pain your audience feels, the more enthusiastic they will be about the solution.
In his speech, before offering his “solution,” Malcolm X highlights the problem that the people in his audience are experiencing ( Note: “The Man” refers to the white man who oppresses blacks):
“And because these Negroes, who have been mislead, misguided, are breaking their necks to take their money and spend it with The Man, The Man is becoming richer and richer, and you’re becoming poorer and poorer. And then what happens? The community in which you live becomes a slum. It becomes a ghetto. The conditions become run down.”
Highlighting the problem and building up people’s pain makes them desperate to find your solution.
In your speeches and presentations, always highlight the problem first (and then build on the pain) before you offer a solution.
BUILD THE “WE-CONNECTION”
In his speech, Malcolm X lets his audience members know that he is one of them. He is a part of their community. He lets them know that he is facing the same problems and challenges that they are. He does this by using the “We-Connection”:
“So we’re trapped, trapped, double-trapped, triple-trapped. Anywhere we go we find that we’re trapped.”
The We-Connection lets your audience members know that you are a part of their group. It lets them know that you are on their side because you are facing the same challenges that they are.
If you want to gain your audience’s trust and support, then in your next presentation or speech build the We-Connection.
IN A NUTSHELL
Build an emotional connection with your audience by:
Addressing the elephant in the room
Uniting people towards a common goal
Uniting people by focusing on a common enemy
Highlighting the problem and building their pain
Building the we-connection
CHAPTER SEVENTEEN
Use Compelling Visuals
Visuals can be
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