be divided among a very large number of working novelists. To make a sustainable living, a writer must also be on the five-book lists of a whole lot of modeled-habit readers. Every year, in expectation of this jackpot, a handful of good novelists get six-and even seven-figure advances (thus providing ammunition for cheery souls of the “American literature is booming!” variety), and a few of them actually hit the charts. E. Annie Proulx’s The Shipping News has sold nearly a million copies in the last two years; the hardcover literary best-seller of 1994, Cormac McCarthy’s The Crossing , came in at number fifty-one on Publishers Weekly’s annual best-seller list. (Number fifty was Star Trek: All Good Things .)
Anthony Lane, in a pair of recent essays in The New Yorker , has demonstrated that while most of the novels on the contemporary best-seller list are vapid, predictable, and badly written, the best-sellers of fifty years ago were also vapid, predictable, and badly written. Lane’s essays usefully destroy the notion of a golden pre-television age when the American masses had their noses stuck in literary masterworks; he makes it clear that this country’s popular tastes have become no worse in half a century. What has changed is the economics of book publishing. The number-one best-seller of 1955, Marjorie Morningstar , sold a hundred and ninety thousand copies in bookstores. In 1994, in a country less than twice as populous, John Grisham’s The Chamber sold more than three million. Publishing is now a subsidiary of Hollywood, and the blockbuster novel is a mass-marketable commodity, a portable substitute for TV.
The persistence of a market for literary fiction exerts a useful discipline on writers, reminding us of our duty to entertain. But if the Academy is a rock to ambitious novelists, then the nature of the modern American market—its triage of artists into Superstars, Stars, and Nobodies; its clear-eyed recognition that nothing moves a product like a personality—is a hard place indeed. It’s possible, if you have the right temperament, to market yourself successfully with irony, by making fun of marketing. Thus the subject of the young writer Mark Leyner’s fiction is the self-promotion of Mark Leyner, the young writer; he’s been on Letterman three times. But most novelists feel some level of discomfort with marketing the innately private experience of reading by means of a public persona—on book tours, on radio talk shows, on Barnes & Noble shopping bags and coffee mugs. The writer for whom the printed word is paramount is, ipso facto, an untelevisable personality, and it’s instructive to recall how many of our critically esteemed older novelists have chosen, in a country where publicity is otherwise sought like the Grail, to guard their privacy. Salinger, Roth, McCarthy, Don DeLillo, William Gaddis, Anne Tyler, Thomas Pynchon, Cynthia Ozick, and Denis Johnson all give few or no interviews, do little if any teaching or touring, and in some cases decline even to be photographed. Various Heathian dramas of social isolation are no doubt being played out here. But, for some of these writers, reticence is integral to their artistic creed.
In Gaddis’s first novel, The Recognitions (1954), a stand-in for the author cries: “What is it they want from the man that they didn’t get from the work? What do they expect? What is there left when he’s done with his work, what’s any artist but the dregs of his work, the human shambles that follows it around?” Postwar novelists like Gaddis and Pynchon and postwar artists like Robert Frank answered these questions very differently than Norman Mailer and Andy Warhol did. In 1954, before television had even supplanted radio as the regnant medium, Gaddis recognized that no matter how attractively subversive self-promotion may seem in the short run, the artist who’s really serious about resisting a culture of inauthentic mass-marketed image must resist
Anthony Lane, in a pair of recent essays in The New Yorker , has demonstrated that while most of the novels on the contemporary best-seller list are vapid, predictable, and badly written, the best-sellers of fifty years ago were also vapid, predictable, and badly written. Lane’s essays usefully destroy the notion of a golden pre-television age when the American masses had their noses stuck in literary masterworks; he makes it clear that this country’s popular tastes have become no worse in half a century. What has changed is the economics of book publishing. The number-one best-seller of 1955, Marjorie Morningstar , sold a hundred and ninety thousand copies in bookstores. In 1994, in a country less than twice as populous, John Grisham’s The Chamber sold more than three million. Publishing is now a subsidiary of Hollywood, and the blockbuster novel is a mass-marketable commodity, a portable substitute for TV.
The persistence of a market for literary fiction exerts a useful discipline on writers, reminding us of our duty to entertain. But if the Academy is a rock to ambitious novelists, then the nature of the modern American market—its triage of artists into Superstars, Stars, and Nobodies; its clear-eyed recognition that nothing moves a product like a personality—is a hard place indeed. It’s possible, if you have the right temperament, to market yourself successfully with irony, by making fun of marketing. Thus the subject of the young writer Mark Leyner’s fiction is the self-promotion of Mark Leyner, the young writer; he’s been on Letterman three times. But most novelists feel some level of discomfort with marketing the innately private experience of reading by means of a public persona—on book tours, on radio talk shows, on Barnes & Noble shopping bags and coffee mugs. The writer for whom the printed word is paramount is, ipso facto, an untelevisable personality, and it’s instructive to recall how many of our critically esteemed older novelists have chosen, in a country where publicity is otherwise sought like the Grail, to guard their privacy. Salinger, Roth, McCarthy, Don DeLillo, William Gaddis, Anne Tyler, Thomas Pynchon, Cynthia Ozick, and Denis Johnson all give few or no interviews, do little if any teaching or touring, and in some cases decline even to be photographed. Various Heathian dramas of social isolation are no doubt being played out here. But, for some of these writers, reticence is integral to their artistic creed.
In Gaddis’s first novel, The Recognitions (1954), a stand-in for the author cries: “What is it they want from the man that they didn’t get from the work? What do they expect? What is there left when he’s done with his work, what’s any artist but the dregs of his work, the human shambles that follows it around?” Postwar novelists like Gaddis and Pynchon and postwar artists like Robert Frank answered these questions very differently than Norman Mailer and Andy Warhol did. In 1954, before television had even supplanted radio as the regnant medium, Gaddis recognized that no matter how attractively subversive self-promotion may seem in the short run, the artist who’s really serious about resisting a culture of inauthentic mass-marketed image must resist
Similar Books
