Fast Food Nation: What The All-American Meal is Doing to the World by Eric Schlosser Page A
Authors: Eric Schlosser
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Roads end without warning, and sidewalks run straight into the prairie, blocked by tall, wild grasses that have not yet been turned into lawns.
Academy Boulevard lies at the heart of the new sprawl, serving as its main north-south artery. Every few miles, clusters of fast food joints seem to repeat themselves, Burger Kings, Wendy’s, and McDonald’s, Subways, Pizza Huts, and Taco Bells, they keep appearing along the road, the same buildings and signage replaying like a tape loop. You can drive for twenty minutes, pass another fast food cluster, and feel like you’ve gotten nowhere. In the bumper-to-bumper traffic of the evening rush hour, when the cars and the pavement and the strip malls are bathed in twilight, when the mountains in the distance are momentarily obscured, Academy Boulevard looks just like Harbor Boulevard in Anaheim, except newer. It looks like countless other retailstrips in Orange County — and the resemblance is hardly coincidental.
space mountain
THE NEW HOUSING DEVELOPMENTS in Colorado Springs not only resemble those of southern California, they are inhabited by thousands of people who’ve recently left California. An entire way of life, along with its economic underpinnings, has been transposed from the West Coast to the Rockies. Since the early 1990s Colorado Springs has been one of the fastest-growing cities in the nation. The mountains, clear air, wide-open spaces, and unusually mild climate have drawn people tired of the traffic, crime, and pollution elsewhere. About a third of the city’s inhabitants have lived there less than five years. In many ways Colorado Springs today is what Los Angeles was fifty years ago — a mecca for the disenchanted middle class, a harbinger of cultural trends, a glimpse of the future. Since 1970 the population of the Colorado Springs metropolitan area has more than doubled, reaching about half a million. The city is now an exemplar of low-density sprawl. Denver’s population is about four times larger, and yet Colorado Springs covers more land.
Much like Los Angeles, Colorado Springs was a sleepy tourist town in the early part of the twentieth century, an enclave of wealthy invalids and retirees, surrounded by ranchland. Nicknamed “Little London,” the city was a playground for the offspring of eastern financiers, penniless aristocrats, and miners who’d struck it rich in Cripple Creek. The town’s leading attractions were the Broadmoor Hotel and the Garden of the Gods, an assortment of large rock formations. During the Great Depression, tourism plummeted, people moved away, and about one-fifth of the city’s housing sat vacant. The outbreak of World War II provided a great economic opportunity. Like Los Angeles, Colorado Springs soon became dependent on military spending. The opening of Camp Carson and Peterson Army Air Base brought thou-sands of troops to the area, along with a direct capital investment of $30 million and an annual payroll of twice that amount. After the war, Colorado Springs gained a series of new military bases, thanks to its strategic location (midcontinent, beyond the range of Soviet bombers), its fine weather, and the friendships formed between local businessmenand air force officers at the Broadmoor. In 1951, the Air Defense Command moved to the city, eventually becoming the North American Aerospace Command, with its outpost deep within Cheyenne Mountain. Three years later, 18,000 acres north of town were chosen as the site of the new Air Force Academy. The number of army and air force personnel stationed in Colorado Springs subsequently grew to be larger than the city’s entire population before World War II.
Although the local economy is far more diversified today, nearly half the jobs in Colorado Springs still depend upon military spending. During the 1990s, while major bases were being shut down across the country, new facilities kept opening in Colorado Springs. Much of the Star Wars antimissile defense system is
Academy Boulevard lies at the heart of the new sprawl, serving as its main north-south artery. Every few miles, clusters of fast food joints seem to repeat themselves, Burger Kings, Wendy’s, and McDonald’s, Subways, Pizza Huts, and Taco Bells, they keep appearing along the road, the same buildings and signage replaying like a tape loop. You can drive for twenty minutes, pass another fast food cluster, and feel like you’ve gotten nowhere. In the bumper-to-bumper traffic of the evening rush hour, when the cars and the pavement and the strip malls are bathed in twilight, when the mountains in the distance are momentarily obscured, Academy Boulevard looks just like Harbor Boulevard in Anaheim, except newer. It looks like countless other retailstrips in Orange County — and the resemblance is hardly coincidental.
space mountain
THE NEW HOUSING DEVELOPMENTS in Colorado Springs not only resemble those of southern California, they are inhabited by thousands of people who’ve recently left California. An entire way of life, along with its economic underpinnings, has been transposed from the West Coast to the Rockies. Since the early 1990s Colorado Springs has been one of the fastest-growing cities in the nation. The mountains, clear air, wide-open spaces, and unusually mild climate have drawn people tired of the traffic, crime, and pollution elsewhere. About a third of the city’s inhabitants have lived there less than five years. In many ways Colorado Springs today is what Los Angeles was fifty years ago — a mecca for the disenchanted middle class, a harbinger of cultural trends, a glimpse of the future. Since 1970 the population of the Colorado Springs metropolitan area has more than doubled, reaching about half a million. The city is now an exemplar of low-density sprawl. Denver’s population is about four times larger, and yet Colorado Springs covers more land.
Much like Los Angeles, Colorado Springs was a sleepy tourist town in the early part of the twentieth century, an enclave of wealthy invalids and retirees, surrounded by ranchland. Nicknamed “Little London,” the city was a playground for the offspring of eastern financiers, penniless aristocrats, and miners who’d struck it rich in Cripple Creek. The town’s leading attractions were the Broadmoor Hotel and the Garden of the Gods, an assortment of large rock formations. During the Great Depression, tourism plummeted, people moved away, and about one-fifth of the city’s housing sat vacant. The outbreak of World War II provided a great economic opportunity. Like Los Angeles, Colorado Springs soon became dependent on military spending. The opening of Camp Carson and Peterson Army Air Base brought thou-sands of troops to the area, along with a direct capital investment of $30 million and an annual payroll of twice that amount. After the war, Colorado Springs gained a series of new military bases, thanks to its strategic location (midcontinent, beyond the range of Soviet bombers), its fine weather, and the friendships formed between local businessmenand air force officers at the Broadmoor. In 1951, the Air Defense Command moved to the city, eventually becoming the North American Aerospace Command, with its outpost deep within Cheyenne Mountain. Three years later, 18,000 acres north of town were chosen as the site of the new Air Force Academy. The number of army and air force personnel stationed in Colorado Springs subsequently grew to be larger than the city’s entire population before World War II.
Although the local economy is far more diversified today, nearly half the jobs in Colorado Springs still depend upon military spending. During the 1990s, while major bases were being shut down across the country, new facilities kept opening in Colorado Springs. Much of the Star Wars antimissile defense system is
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