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Zeppo”—the man who had lent them his plane on November 22. As with so many other clues in documents concerning Poppy Bush, this one appears a dead end, until one realizes that the name has been slightly misspelled. There was in fact no Mr. Zeppo, but there was a man, since deceased, by the name of Zeppa. Joe Zeppa founded the Tyler-based Delta Drilling Company, which became one of the world’s largest contract oil drillers, with operations around the globe.
Joe Zeppa, as the story goes, was an Italian immigrant who came to America and set out as a young man for the oil fields. But, as with the Bush story, it turns out there is more to it. Before he got to Texas, Giuseppe (Joe) Zeppa, who emigrated from northern Italy at the age of twelve, came to New York, where his older brother, Carlo (Charlie), was living and working as a waiter. Charlie’s wife worked as the personal maid to a wealthy lady, Mrs. George H. Church. Mr. Church worked for the Wall Street law firm of Shearman & Sterling as head of its trust department, which handled, among other clients, the estate of William G. Rockefeller (John D. Rockefeller’s nephew, a major investor in the railroad that employed Samuel Bush, and a director of the Harrimans’ Union Pacific Railroad) and Standard Oil magnate Henry H. Rogers. The Churches had no children and eagerly embraced young Joe Zeppa. They got him a job as a stockboy at Shearman & Sterling, and he quickly moved up in the firm, eventually becoming an accountant. 26
Zeppa, probably one of the only Italians on Wall Street at the time, pronounced himself a Republican, and had himself baptized and joined the Calvary Baptist Church, a favorite of the Rockefellers, who were prominent and ardent donors to Baptist institutions and causes. When Zeppa went off to World War I, Mr. Shearman sent O. Henry books to the young man in France.
With this kind of support network, Zeppa had a personal history that was less rags to riches than something akin to Poppy Bush’s experience of the world and how it works.
By the time Poppy came to Tyler to speak to the Kiwanis, Joe Zeppa was a good man to know. One of his sons, Chris, had previously served as the county Republican chairman, and Joe Zeppa himself owned and lived in the Blackstone Hotel, the site of Bush’s Kiwanis speech.
Barbara, in her letter, notes the use of Zeppa’s plane to leave Tyler early in the afternoon on November 22. What she does not mention is that, in all probability, she and Poppy had also arrived on Zeppa’s plane. The very fact that Zeppa lent his plane to Poppy is surprising, according to Zeppa’s son Keating, who was on company business in Argentina at the time. “Joe Zeppa was not a great one for having an actual active hand in a political campaign,” he told me, adding: “He was not one to say, ‘Here, I’ll send the plane after you.’ If Joe Zeppa were going in a given direction and a politician wanted to go along, that was fine with him.” When told that the plane bypassed Dallas’s downtown Love Field, dropped Zeppa off at Fort Worth’s municipal airport, and then backtracked to Dallas, Keating Zeppa said that was not something that his father ordinarily would have done. 27
Though the movements of Zeppa’s plane on the afternoon of November 22 once it left Tyler are intriguing, much more important is where it came from on the morning of November 22: Dallas.
The following facts have never been recounted by Poppy Bush nor have they appeared in any articles or books—and Barbara herself says nothing about this. On the evening of November 21, 1963, Poppy Bush spoke to a gathering of the American Association of Oil Drilling Contractors (AAODC) at the Sheraton Hotel in Dallas. Since Zeppa himself was a former president of AAODC, it is likely that he attended that gathering. It is also likely that both Zeppa and the Bushes actually spent the night in Dallas—and that they were in Dallas the next
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