Body Language: How to Read Others' Thoughts by Their Gestures by Allan Pease Page A

end of the sales presentation and the interview had progressed successfully up to that point, the sales person could ask for the order and expect to get it. Video replays of insurance sales people interviewing potential buyers revealed that, whenever the seated readiness gesture followed the chinstroking gesture (decision-making), the client bought the policy. In contrast to this, if, during the close of the sale, the client took the arms-crossed position immediately following the chin-stroking gesture, the sale was usually unsuccessful. Unfortunately, most sales courses teach sales people always to ask for the order with little regard for the client’s body position and gestures. Learning to recognise such gestures as readiness not only helps make more sales but helps to keep many more people in the selling profession. The seated readiness gesture is also taken by the angry person who is ready for something else - to throw you out. The preceding gesture clusters give the correct assessment of the person’s intentions.

    The Starter’s Position
    The readiness gestures that signal a desire to end a conversation or encounter are leaning forward with both hands on both knees, Figure 101) or leaning forward with both hands gripping the chair (Figure 102). Should either of these occur during a conversation it would he wise for you to take the lead and terminate it. This allows you to maintain a psychological advantage and to keep the control.
    Sexual Aggressiveness
    Thumbs tucked into the belt or the tops of the pockets is the gesture display used to show a sexually aggressive attitude. It is one of the most common gestures used in television Westerns to show viewers the virility of their favourite gunslinger (Figure 103). The arms take the readiness position and the hands serve as central indicators, highlighting the genital region. Men use this gesture to stake their territory or to show other men that they are unafraid. When it is used in the presence of females, the gesture can be interpreted as, ‘I am virile, I can dominate you’.
          
    This gesture, combined with expanded pupils and one foot pointing toward a female, is easily decoded by most women. It is this gesture that non-verbally gives the game away for most men, as they unwittingly tell the woman what is on their mind. This cluster has always been predominantly male, but the fact that women wear jeans and trousers has allowed them to use the same cluster (Figure 104), although they usually only do it when wearing pants or trousers. When wearing dresses or the like, the sexually aggressive female displays one thumb tucked into a belt or pocket (Figure 104).
    Male-Male Aggression
    Figure 105 shows two men sizing each other up, using the characteristic hands-on-hips and thumbs-in-belt gestures. Considering that they are both turned at an angle away from each other and the lower halves of their bodies are relaxed, it would be reasonable to assume that these two males are unconsciously evaluating each other and that an attack is unlikely. Their conversation may be casual or friendly but a completely relaxed atmosphere will not exist until their hands-on-hips gestures cease and open palm gestures are used.
    If these two men had been directly facing each other with their feet planted firmly on the ground, a fight would be likely to occur (Figure 106).

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Eye Signals

    Throughout history, we have been preoccupied with the eye and its effect on human behaviour. We have all used such phrases as ‘She looked daggers at him’, ‘She has big baby eyes’, ‘He has shifty eyes’, ‘She has inviting eyes’, ‘He had that gleam in his eye’ or ‘He gave me the Evil Eye’. When we use these phrases we unwittingly refer to the size of the person’s pupils and to his or her gaze behaviour. In his book The Tell-Tale Eye, Hess says that the eyes may well give the most revealing and accurate of all human communication signals because they are a focal point on