Fundamentals of Computer Organization and Design - Sivarama Dandamudi

14 мая 2011 | Категория: Books in English | Просмотров: 3305

Fundamentals of Computer Organization and Design - Sivarama Dandamudi

Description:
This advanced textbook provides a comprehensive survey of hardware and software architectural principles and methods of computer systems organization and design. It covers both CISC and RISC processors in detail, presenting Pentium, PowerPC, MIPS, SPARC and Itanium.
In addition, assembly language programming for both CISC (Pentium) and RISC (MIPS) processors is covered in detail. Numerous assembly language code examples are included to give hands-on experience to students. These examples are not code fragments, but completely working programs that the students can run when they download the free assemblers.



Ingredient Branding: Making the Invisible Visible - Philip Kotler

14 мая 2011 | Категория: Books in English | Просмотров: 3503

Ingredient Branding: Making the Invisible Visible - Philip Kotler

Description:
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.



Sexuality Now: Embracing Diversity - Janell Carroll

14 мая 2011 | Категория: Books in English | Просмотров: 1907

Sexuality Now: Embracing Diversity - Janell Carroll

Description:
Dr. Janell Carroll received her Ph.D. in human sexuality education from the University of Pennsylvania in 1989. She teaches in the psychology department at the University of Hartford in Connecticut, is an AASECT-certified sexuality educator, and has received numerous awards for her teaching and work in the field of human sexuality. In 2005 the University of Hartford recognized her with the Gordon Clark Ramsey Award for Creative Excellence, given to professors who demonstrate sustained excellence and creativity in the classroom. Carroll has also been recognized by Planned Parenthood as a Sexuality Educator of the Year.



The Bro Code - Barney Stinson

14 мая 2011 | Категория: Books in English | Просмотров: 2719

The Bro Code - Barney Stinson

Description:
Everyone's life is governed by an internal code of conduct. Some call it morality. Others call it religion. But Bros in the know call this holy grail the Bro Code.
Historically a spoken tradition passed from one generation to the next, the official code of conduct for Bros appears here in its published form for the first time ever. By upholding the tenets of this sacred and legendary document, any dude can learn to achieve Bro-dom.



How to Lose Friends and Alienate People - Toby Young

14 мая 2011 | Категория: Books in English | Просмотров: 2144

How to Lose Friends and Alienate People - Toby Young

Description:
You'll Never Eat Lunch in This Town Again meets The Bonfire of the Vanities, as told by...a male Bridget Jones? And it all really happened.



B2B Brand Management - Philip Kotler

24 марта 2011 | Категория: Books in English | Просмотров: 3370

B2B Brand Management - Philip Kotler

Description:
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands.



Human Sexuality - Ruth Westheimer

24 марта 2011 | Категория: Books in English | Просмотров: 3091

Human Sexuality - Ruth Westheimer

Description:
The perfect combination of clinical experience and academic expertise, Westheimer and Lopater’s Human Sexuality goes beyond traditional introductory sexuality resources by delivering all the classic content in a unique psychosocial context. Dr. Ruth’s renowned experience as sex therapist and her appealing, reassuring nature make this an invaluable lifelong reference as well as an engaging textbook. New and revised content reflects important developments in topics such as gender, sexual identity, self-concept, and the psychosocial environment; sexual arousal and responsiveness; fertility and infertility; contraception; and treatment of sexually transmitted diseases and AIDS.